Doing e-commerce on the Amazon platform has another set of logic and rules, and many strategies are also formulated based on Amazon's management rules. For example , the Amazon buyer show has a very important role, and it is necessary to invest costs and resources to do a good job.

The buyer show is presented in the form of video, and it presents the characteristics of the product from the perspective of the buyer, so it is easier to get the psychological approval of the buyer. When potential buyers browse the video, they will be willing to spend more time to understand the product, potentially increasing the conversion rate, and the seller can gradually increase the sales of the store.

The Amazon Buyer Show can also play a role in attracting traffic, because the video can be accompanied by links to other products, so that buyers can see more related products when watching the video and have the idea of ​​buying. From the perspective of e-commerce, this is also an important means of drainage, so that different products in the store have more opportunities to display and promote transactions.

In addition to these direct effects, there is another important reason for doing a buyer show, which is to occupy the promotion position. Video promotion slots are limited. If you don’t occupy these slots yourself, you will be occupied by videos from other competing products. Buyers will be attracted by these competing videos with product links, and the traffic will be lost in vain. Therefore, doing buyer shows in a more active way can ensure that the associated videos are also your own products and protect the traffic accumulated through hard work.

The drainage and conversion effects of the Amazon Buyer Show are obvious. At the same time, it can also play an important role in traffic competition. Merchants must pay attention to it! ! !