Short videos are the way to go, and so is Amazon Video. As Amazon sellers, we need to keep up with the pace of the times and seize every opportunity that the times give us. Amazon short video marketing, today we will talk about product videos.
The product video can be placed in the main image and used as the main image video, or it can be used for advertising. This type of video mainly focuses on highlighting product features or reflecting product usage scenarios. The photographers of the product videos are mainly overseas professional video teams. The pictures are more exquisite and the shooting has certain skills, which can meet the needs of switching between different shooting scenes and reflect the usage of the product in different scenes. The exquisite picture creates a unique atmosphere for the product, and stimulates the buyer's yearning and desire for the product. Compared with the unboxing video, the product video is more formal, official, and high-end, which can visually increase the quality of your own products. If you have enough budget, you can give it a try.
An excellent product video can attract buyers' attention in the shortest possible time, display product features in an all-round way, impress consumers, and stimulate customers' desire to buy.
So, what are the important points to consider in making a great product video?
1. Control the product video at the optimal length
A key advantage of short videos over long videos is that they can capture the audience's attention during the prime time and maximize the information delivered to the audience. In this era of fast food, the audience's attention span is getting shorter and shorter. If the video is too long and monotonous, it will definitely not be able to retain customers. A video of about 60 seconds is not only suitable for dissemination on different platforms, but also more fluent to watch.
2. Make video content planning based on product features
A successful product video must combine product characteristics and brand style, leaving a deep impression on the audience after watching it, and at the same time generate the desire to buy. Therefore, in the content planning stage, it is not only necessary to dig deep into the product’s selling points and buyers’ pain points, but also to combine a series of elements such as usage scenarios, visual effects, and brand tonality to package the products to make the products look more attractive.
3 Choose the right protagonist for your video
A video with someone appearing will be more attractive than a video simply showing the product. Showing the interaction between people and products in the video will shorten the distance between the product and customers. Knowing the product through a real person will be more attractive than reading monotonous pictures and texts Product information is more credible, persuasive, and warmer. Of course, it will be more effective to choose a suitable local production team according to the region and market where the product is sold. After all, local people are more likely to have a sense of intimacy and trust with people with the same background as themselves.
4. Video Localization
For cross-border e-commerce sellers, if the barrier of cultural differences cannot be broken, then the possibility of their products being recognized by the market will be reduced. From the content presentation of the short video, it is necessary to consider whether it meets the aesthetics and tastes of the local people, is close to the local culture, and even needs to choose a dialect that is more suitable for the target market area in terms of the accent of the characters. You can choose a local production team to shoot and produce videos. After all, locals understand the preferences of local buyers better, and the faces and accents of locals can resonate with buyers better.
Compared with buyer show videos and unboxing videos, product videos are more difficult to produce. If you do it yourself, you need to consider scripts, scenes, models and other aspects one by one. At the same time, you need to do a lot of running-in with different overseas teams. The cost of time and trial and error cannot be ignored.
The AMZVD team is currently cooperating with a large number of excellent overseas visual teams. In the long-term cooperation, we have found out the advantages of each team and the suitable product types. We can select the best and match the product with the most suitable director and team. It is professional, efficient, cost-effective, and saves time. With energy, avoid stepping on those pitfalls that are completely avoidable.