Many people may have heard of Amazon 's buy box . In fact, this refers to the golden shopping cart in Amazon. It is located at the top right of a single product page and is the most convenient purchase location that buyers see when shopping. As long as the buyer clicks Add to Cart, the page will automatically jump to the seller's store with this Buy Box. How to get buybox?

1. Products

If you want to get the Amazon buy box, the products you sell must be new. If the products you sell are refurbished or second-hand products, then there is no chance to get the buy box.

2. Price

Price is an important factor that will affect the sales of a product, and it is also an important factor that will affect whether you can get the Amazon buy box. Regarding the issue of price, you can't just look at the sales price you set , but also the comprehensive price of the buyer's purchase . That is to say, if your product sales price + shipping cost is higher than other sellers, your product price is competitive. about to drop.

3. Guarantee the quality of products and improve the assessment indicators attentively

In addition to sales, small sellers should also pay full attention to various account assessment indicators. In terms of order defect rate, sellers should reply to buyers' emails as soon as possible while ensuring product quality, actively improve the buyer's user experience, and try their best to increase the buyer's favorable rate and number of comments.

Seeing this, many sellers may be worried. At the beginning of my novice, I would definitely not be able to compete with big sellers. It is difficult to grab shopping carts. Isn't it impossible to open a store? In fact, don't worry, the situation of grabbing a shopping cart generally only occurs when you are hijacking other people's products. If you put on the shelves non-hitting products, there will usually be a shopping cart. Although some new products do not have a high weight when they are put on the shelves, and do not get a shopping cart for the time being, but after a period of time, as the weight of the product becomes higher and higher, the platform will also assign a shopping cart to your product.