Amazon , currently the world's largest cross-border e-commerce platform, is the true originator of global e-commerce . Amazon's annual sales volume is close to or more than 100 billion US dollars. According to data, Amazon is the e-commerce platform with the highest repurchase rate. It is no exaggeration to say that it is the king of online retail in the world.
Faced with such a platform full of opportunities and challenges, many Xiaobai who have initially entered the cross-border e-commerce industry are eager to fully absorb their existing skills and abilities to become a high-quality Amazon operator. So what are the indispensable capabilities of a high-quality Amazon operator?
1. Data Analysis
Amazon sellers need to analyze store data every day, familiarize themselves with store sales, sales, traffic, conversions and other data , and analyze them, so as to optimize products in a targeted manner and improve operational results.
Through the analysis of sales, traffic and other data , we can understand the main sources of store revenue , product net profit and traffic , so as to optimize the marketing mode and means through the traffic conversion rate .
Learning and improving sensitivity to data at work can detect problems in time, optimize data , and improve work efficiency.
2. Customer retention _
A high-quality Amazon operation should not only be limited to optimizing and maintaining the store, but also a lot of contact with customers and understanding of customers and market preferences. Only by knowing the pain points of buyers can we discover the buying points of products and increase product sales. If product marketing cannot understand the demands of buyers, it will eventually break away from the market and become a fantasy and empty talk.
In the early stage when Xiaobai just started , he needs to do some work such as replying to buyer emails . These tasks are helpful for novice operators to understand buyers' demands in communication with customers, grasp customer psychology, and build a good customer base. Become a high-quality Amazon operation and lay a good foundation for predicting market orientation and promoting store development in the future .
3. Overall thinking
A high-quality Amazon operation also has corresponding requirements for overall thinking . From products to stores, every link needs to be calculated accurately. Because the development and construction of the store is not only dependent on the selection of products, but also a good operation team is the core driving force for the steady development of the store . An operation team with overall thinking can help the store achieve multi-directional development, bring better marketing effects, and improve the overall team efficiency.
4. Precise positioning
As a high-quality Amazon operation , you must hone your skills before achieving full development. First of all, find your position in the store, that is, the role you want to play in the store and the benefits it can bring. For example, if you need to bring more exposure and conversions to the store and increase the overall sales of the store, you need to better hone your data analysis skills in order to achieve more targeted data optimization .
5. Find the right way
Xunzi said: The nature of a gentleman is not different, but good and false are related to things. The same is true for a good operation. It is necessary to make good use of good tools and eliminate operational problems from the root cause.
For example, the connection problem that cannot be avoided in Amazon's operation can be easily solved with a super browser. As a browser specially designed for cross-border e-commerce, ZAx browser has many skills such as store operation management, IP separation, data encryption, and environmental isolation. It can not only ensure the safety of stores and prevent associations, but also accelerate online operations and operations. The user experience is quite good, and it can be said to be the first choice for high-quality Amazon operations.