1. Do I need to go to the US website to open a store on Amazon US? Can I register for the US station on the Chinese station?
A: You don't need the website of the US station, you can directly choose North America to register in Amazon's global store.
2. Does the Amazon store in the United States belong to the North American store in the global store, or does the product only appear in the United States and not in other North American countries?
A: Amazon's US station is indeed a North American station, and other products can appear in other countries in North America.
3. Is it necessary to find an investment promotion agent for the approval of opening a store?
A: Amazon will approve your entry materials. The investment promotion agent depends on your own situation. You can also handle it yourself. If you don’t know how to handle it, it is also good to choose an agent, but pay attention to distinguishing liars.
Approval requires the preparation of the following entry materials:
Color scan of business license
Note: It is required to have a color scanned copy of a sales nature, a business period of at least 45 days, and the publicity system can query
Color scan copy of front and back of legal person ID card
International credit card
The MXKCard dream card with the card head of 555782 is used here
Accounts receivable
Under normal circumstances, most people do not have foreign bank accounts, so Amazon sellers generally register a third-party "receiving account". Similar to Alipay, there are accounts to choose from that can receive payment. These accounts are jointly supervised by multiple countries, so you don’t have to worry about security.
At present, some collection accounts include: Pai Anying, Wanlihui, pingpong, Lianlian Pay, and Amazon Global Store Collection.
E-mail is mainly used for store login and will be used when registering.
It is recommended to register a Netease mailbox, @ @ It will be all right.
mobile number
You can receive text messages and phone calls normally.
Sign up for a hands-on simulation
Next, in the form of pictures and texts, I will give you the actual registration simulation.
There are some matters that need to be paid attention to in registration. The editor will highlight them. Everyone should read them carefully to avoid unnecessary mistakes during the actual registration. What needs to be reminded is: register all the information of the Amazon store, if there is no requirement to use Chinese, then fill in in Pinyin or English.
1. Enter "Amazon Global Store" in the search box, click "Go to the site to register" in the upper right corner, here the editor takes the North American site as an example
2. Enter name and email address
Jump to the registration login page, click "Create your Amazon account", and then enter your name, email address and password,
Click Next, Amazon will send an email to the registered email with a 6-digit verification code
3. After the verification is completed, enter the mobile phone number and verification code
4. Fill in the company location, business type, company name
Select "China" from the "Company Address" drop-down list
"Business type" is selected according to the actual situation of the company, generally it is "private enterprise"
Then fill in the legal name of the company (that is, the pinyin of the company name on the license) and Chinese name in pinyin
Finally, click the "Agree and Continue" button to proceed to the next stage.
5. Fill in company information
Enter the relevant information of the company in turn
Unified Social Credit Code
The company's actual experience address
Mobile number verification
Legal person name
6. Fill in the legal person information
After filling in the company information, you also need to fill in the personal information of the legal person.
Simply put, it is the information on the ID card, and then the mobile phone receives a verification code.
7. Fill in the receiving account and credit card information
The collection account can choose third-party collection or Amazon global store collection.
After binding the receiving account, you also need to bind the virtual card information.
8. Fill in the store name
The main requirement is the name of the store, which is filled in with pinyin.
All other check "Yes" on it.
9. Submit ID information
It is to upload the front and back of the business license, the front and back of the legal person ID card, and upload and submit.
10. After submitting, Amazon will remind you that there will be a postcard for address verification to be sent. After getting the verification code, fill it in here. At the same time, video verification is also required, and you need to make an appointment for the video time. The US station adopts a dual authentication method.
After the verification is completed, the registration is complete, and then you only need to wait for the review results of Amazon.
4. Is it necessary to register a US company to open a store in the US? Is it possible for a domestic company (with import and export trade).
A: It is not necessary to register a US company, but it is just that there are many benefits and policies that domestic companies cannot enjoy when using a US company to open a store on Amazon.
The type of domestic company registration is recommended to be mainly e-commerce or commerce.
Recently, many new sellers have received the link of the sales authority in 2021, but before starting the operation, everyone will worry about whether there will be pits. Here are ten kinds of pits to remind everyone:
1: Not familiar with the platform
As soon as many sellers hear that they can open stores globally, they directly open all the sites, but in fact they only focus on operating a few sites that we often talk about. The association leads to a loss of all games. Therefore, the site selection is also very particular. It is recommended to open a more mature site first, such as the US site.
2: Ignore the importance of listing optimization
In the process of writing the title and the five-point description, I relied too much on the same translation software, but the translation results did not conform to the language and search habits of the local people at all, and the bluntly spelled lisitng foreigners could not understand. It is recommended to change a few more translation software, and then look at the hot-selling products of the same category for reference.
3: Supplier resources are unstable
If the selected product is from the same supplier, once there is insufficient supply, the supply chain is broken, and the rapid decline in product sales will further affect the performance of lisitng, so it is recommended to choose 3-5 suppliers as alternatives to prevent just in case.
4: The promotion plan is improperly arranged
Many small white merchants say that they have clearly advertised, but the effect has not been very good. It may be that the method is useless. It should be a combination of sending test and advertising. It is necessary to compare the number of comments of competing products and Schedule time to plan. Leave comments rhythmically. Of course, the comments must be of quality. The combination of the exemption form and the comment form, if you have extra money, you can also consider the green label.
5: Improper use of ppc and cpc advertising
Advertising definitely needs to invest some money. If you do not calculate the input and output of advertising in the early stage, it will result in all advertising bills, and there will be no conversion of natural orders. You can use the advertising bidding of js, and you can check the competing products. .
6: The selection is not in place
In the early selection, it is recommended to choose some small and exquisite products (about 20-30 US dollars in price), the unit price of the customer should be controlled within $50, and before there is no stable customer source, do not rush to create an exclusive private model, It is too risky to invest in a lot of products.
7: Overstock
The selection of products is not done well, and a lot of products are stored on Amazon, which will incur long-term storage fees. If there is a problem of ballast, you should move or clear the position as soon as possible. Long-term ballast will also affect inventory performance.
8: The estimated sales volume of the product is inaccurate
Novice sellers are easily confused by others. When they hear how much they are selling, they also stock up on a large quantity of goods, but they ignore that inventory control is also a technical task.
9: Want to make store sales through shortcuts
There are many sellers who have heard a lot of black technology and can write a lot of reviews at once, or build the store through the traffic outside the site, but in fact, for newbies, the energy should be concentrated on how to build the foundation of the store and find the right positioning. And the goal, and then invest in off-site or other traffic, it will be more realistic.
10: Lack of understanding of competitors
It is also very risky to make a product just to listen to who said it is good, or to do it if you feel good. The correct way should be: use the relevant Amazon crawler software to capture competitor product data, such as online time, review The number of comments, whether there is a brand monopoly, product profits, etc.
The best way to exhaust all the pits is definitely to fill it up. Only by knowing ourselves and the enemy can we be invincible. I hope that the financial services and business services of the dream team can escort the novice sellers on their way to Amazon! Welcome to [mxk8] to learn more about cross-border information.
