What are the behaviors that cause Amazon's ban?Station Axe browser operation strategy
Amazon is the cross-border platform with the most active users and the largest variety of products, and it is also a big platform that many cross-border sellers want to join. But at the same time, Amazon has more competition and stricter regulations. Axe Browser understands that many merchants who initially enter Amazon are inevitably troubled by the ban, so let's talk today, what behaviors will touch the red line of Amazon's ban?
1. Suspected of selling counterfeit and inferior goods
If the product is complained by customers, reported to have serious defects in function or appearance, or even the goods are not in the right order, the account can easily be banned by Amazon.
2. Selling and listing illegal products
Before selecting products and putting them on the shelves, you need to read Amazon's product listing regulations carefully. In case of illegal listing of goods, virtual goods links, etc., the account will be immediately banned once found.
3. Brand infringement
Among the merchants operating on the Amazon platform, brand-certified merchants can enjoy more complete Amazon seller services. Brand-certified merchants also receive Amazon’s brand protection. If a product within the scope of brand protection is listed on Amazon and the corresponding brand authorization cannot be provided, it will be identified as brand infringement by the platform, and the account will be banned.
4. Selling uncertified products
Amazon will review the product certification when the product is put on the shelves, and different types of products require different certification methods. For products that are not certified, Amazon will classify them as "safety threat" products, sell such products, and immediately close the store once they are found.
5. FBM sellers lag shipping
FBM refers to self-delivery sellers, that is, sellers who only use Amazon as a sales platform and use overseas warehouses for storage and delivery. For FBM sellers, because they do not participate in the Amazon warehousing and distribution plan, Amazon will have stricter delivery requirements for such sellers to protect the interests of consumers. FBM sellers will be blocked if the delivery lag rate exceeds 4% within the specified delivery date .
6. Unauthorized cancellation of customer orders
In order to better protect the user experience, Amazon has a strict limit on the number of sellers canceling customer orders. For FBM sellers, if the order cancellation rate exceeds 2.5% , they will directly face the danger of being banned. Even sellers who use Amazon FBA , if they use off-site promotion to achieve a surge in orders and cancel a large number of orders, they will also be considered to be suspected of fraud and will be banned by the platform.
7. The number of negative reviews of the product
Amazon generally has strict negative review restrictions on sellers, which are usually reflected in current restrictions, restrictions on the number of warehouses, and restrictions on new products. However, if there are a high number of negative reviews in a store, or serious mistakes in quality, logistics, customer service, etc. are reflected in the content of the negative reviews, the store may be banned.
8. Customer Service Complaints
On the Amazon site, there are several channels through which customer service and customers have direct contact, including FeedBack , Q&A , and in-site letters. If users complain about inappropriate words, depending on the nature and specific circumstances of the complaint, there may also be a risk of account closure.
9. Product evaluation
Amazon takes this part of the evaluation very strictly, and usually controls the evaluation by testing the evaluation account, testing the quality of the evaluation, and testing the review rate of new products. But if there are policies, there are countermeasures. After two years of testing, Zhan Axe browser has launched an Amazon evaluation artifact -Duoduoduo. Shanduoduo is an operation tool specially developed for evaluation and development in Zhan Axe's "Black Technology Commissary". After the seller registers the buyer's number through the local mobile phone number, it is directly bound to Shanduoduo, and the buyer's number can be checked in the browser. Unified operation and management.
Buyer accounts in Shanduoduo are automatically bound to overseas residential IPs , providing a stable and reliable browser environment and minimizing the risk of account bans. Since Shanduoduo has been tested, the platform monitoring record has not been found for two years, and the account security has zero risk, which is the best promise we can give.
10. Listing violates platform regulations
Amazon's back -end Help page has regulations on listing compilation, which is the "Product Information Compilation Policy". Among them, it is clearly stipulated that the 10 major contents that are forbidden to be published can be adjusted for reference and adjusted in time.
11. Amazon registration information
When registering on Amazon, if the seller information and legal person information filled in and submitted are incomplete, irrelevant, or repeatedly used by multiple stores to cause association, the account may be banned.
12. Laying a group of stores
In order to ensure product diversity and user experience, Amazon explicitly prohibits the establishment of store groups. But for merchants, the establishment of store groups is a necessary method for cross-border e-commerce operations. As a professional browser operated by cross-border e-commerce, ZAx browser can effectively prevent store association determination through environmental isolation, fingerprint simulation, data encryption and other methods. And using the ZAx browser, after binding the device, the access speed of the cross-border e-commerce platform can be increased by 50% , which is a good helper for the establishment of Amazon store groups.
ZAx browser sincerely thanks every seller and friend who accompany us. Every safety of your cross-border gold fishing is carefully guarded by ZAx browser. In the future, Zhanxe browser will continue to improve. While enriching the inventory capacity and product diversity of its "black technology canteen", it will strive to actively bring more and more useful tips for cross-border e-commerce operations to all sellers and friends . I hope Can be loved by everyone!