There are many seller friends who choose to open stores on the Amazon platform. When promoting stores that market their products, they will choose to run Amazon ads, so it is necessary for everyone to know what types of advertising activities are on Amazon!

1. Product promotion

Sponsored Products will appear on Amazon search results and product detail pages. Its advantages not only increase the visibility of the product, but also help sellers sell on Amazon by attracting consumers who are searching for similar products and directing them to the seller's product detail page. In addition to this, the cost of the ad is manageable because the ad is based on a pay-per-click model.

2. Brand promotion

Sponsored branding can display the seller's brand logo and related products, making it easier for consumers to notice the seller's brand. Its advantage is that it is more controllable, and it can set its own display style, which can greatly improve the brand's popularity. At the same time, consumers can directly enter the brand store after clicking on the advertisement, which further increases consumers' impression of the brand.

Pros: Sellers can use Sponsored Brands to build awareness of their brand and product portfolio.

3. Display promotion

Sponsored Display Ads are a new kind of self-service ads that appear on other websites and apps besides Amazon.

Advantages: Sellers can use this ad to expand their target audience or a certain audience, and of course if you want to increase brand awareness on other non-shopping platforms, you can also use it.

How to do in-house advertising on Amazon?

Amazon doesn’t show ads that aren’t relevant to your customers, and you can reach a wider audience by optimizing your product listings with keywords that tell Amazon your ads are relevant to what shoppers are viewing.

You can download a search terms report from Amazon and find keywords that don't generate any sales. Just navigate to Reports (at the top of Seller Central), select Advertising Reports, click Search Term Report, then Request Report. Update negative keywords with these irrelevant keywords to prevent your ad from showing to users who post these search terms.

Consider organizing your campaigns based on product performance, you can create a campaign for your best-selling product and spend most of your PPC budget on this campaign, while creating a separate ad with a smaller budget for under-performing products series.

Amazon sellers who want to advertise can choose off-site advertising or on-site advertising. The two different advertising forms have their own advantages and disadvantages. You can choose the appropriate advertising method according to your own store situation. .

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