The merging and splitting of parent-child variants is the basic operation of Amazon’s operations. Today, let’s analyze the advantages and disadvantages of merging parent-child variants.
Let's talk about the advantages first:
One, share comments, which are great for new links. The new link and the old link are parent-child variants, and the comments on the old link can be directly shared with the new link, so that the click rate and conversion rate of the new link will be higher after the advertisement is opened.
Second, save time. After the new link is a father-son variant, you can immediately get a considerable number of comments. Comments are the guarantee of advertising orders. With good reviews, we can directly open the advertisements of new links to promote orders, and take advantage of this time to obtain natural comments on new links, further improve the conversion rate of new links, and avoid wasting uncommented advertisements. blank period.
3. The data performance of each sub-variant will be shared. We can use good-performing links and poor-performing links as parent-child variants, so that good links can drive bad links. But if the data of the bad link is very bad, the father-son variant can only be used to clear the goods, and after the clearing, it must be removed from the variant.
Now let's talk about the disadvantages:
Data will be shared between sub-variants, so poor links can also pull down the data performance of good links. If there is a sub-variant whose data performance is very poor, and there is no comment or the quality of the road is low, it is recommended to remove it directly after clearing the inventory, so as not to affect other links.
If the data performance of this sub-variant is relatively poor, but it is not particularly outrageous, and the number of free praises is relatively considerable, then it is recommended that you stop selling this link after clearing the inventory, and there is no need to split it, because Comments are shared, and the number of comments can be stacked.