For Amazon sellers, product ranking means traffic, and traffic determines your sales, so a good product listing is very important to improve product ranking. So for Amazon sellers,
What are the influencing factors of Amazon product listing ranking?
The following EasyYa editor will tell you about the factors that affect the ranking of product listings and the characteristics of qualified Amazon listings.
According to the description on Amazon's official website, if you want to maximize the visibility of your product, you should pay attention to: Use relevant search terms or keywords to optimize the product title Upload high-quality product images, especially the main product image Use detailed information Update product descriptions and features to generate positive, authentic reviews.
What characteristics should a qualified Amazon listing have?
1. Product selling point
Don't write the selling point of the product like a manual. The core selling point must be put in the front, and the selling point must be written from the buyer's point of view. Ask yourself what kind of product you need if you want to buy it yourself, then you know how to write a selling point. Don't copy your peers to sell. 80% of the big sellers in the same industry are old rookies. When they first started cross-border e-commerce, they could place orders at will. At that time, the big sales took up the pit, and the previous routines are not used at all now.
2. Feedback from users
According to the questions raised by customers in after-sales service emails, feedback, and reviews, change the corresponding terms in the Listing, write out the pain points of the product, and put them in the sun. Don’t let the pain points of the product become the culprit of bad reviews in the Listing.
3. Product main image
More than 80% of the product click-through rate depends on whether the main image of the product is attractive. Ways to determine if your main image is attractive: Does your main product image have advantages and appeal compared to your peers' main image. Drawing elements: Don’t put anything that spoils the aesthetics on the main image, the other side images must have an atmosphere or two to showcase the product, not the product itself. If you sell groceries, you should show a scene when you use groceries. If you can make comparison charts, you must make comparison charts.
4. Compare with competitors
Does your listing have an advantage over your competitor's main image, price, selling point, description, and review? What are the advantages of competitors' products that you can use for yourself? These have to be taken into consideration.
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