From top sellers to small and medium-sized sellers, batches of people are pouring into the fast lane of cross-border e-commerce. However, in this process, some people have brilliant careers, and some people are struggling to quit. The most frequently asked question to successful people is how to create a hit on Amazon? Question, today EasyYa Xiaobian will take you to understand what characteristics of Amazon's popular products?
Product selling point
Take the yoga mat as an example, the generally shown advantages are softness, non-slip, strong grip, and strong grip. In addition to the advantages of popular similar products, can you find some other different selling points, such as sweat absorption, thick and other features, strengthen and focus on these features (everyone is promoting the selling points to be displayed), it can help users distinguish our home and other home products, and improve purchasing motivation.
Assuming that you want to have a chance to enter the Amazon BSR, then you need to check your overall strength in the competition in the commodity market. Strength on an Amazon product listing can be measured by looking at the number of products discussed. Sellers can measure the competitiveness of Amazon Listings by looking at the number of Reviews. For example: the average number of reviews for listing similar products should be less than 300 reviews.
The market demand is large and the cake is big. Even if there are many people who come to grab a small portion, you will still have a lot of it. The market demand is small and the cake is small. To successfully manage a hit, you must first know whether the cake is big enough.
When you choose a product to sell, you must also check Amazon's selling price for similar products. At the current price, can you find a product that suits you and profit from it? EasyYa Xiaobian reminds everyone: Unless the product has a profit margin of at least 50%, it is not recommended that you sell this product on Amazon.
In addition to analyzing data, your product must also add value to the store. The first thing to ask yourself is, can you find other sellers’ pages on Amazon.com? When you discuss a product, you should focus on your competitors and see if the product offers unique value propositions that are different from other sellers.
Assuming that 80% of the sales in a mall are dominated by one or two big sellers, or as long as there are a few brands occupying the mall, it is best not to compete with these sellers or brands. The mall you are in should be one where all sellers have equal opportunity.
Be sure to check the price of similar or the same product on Amazon. After considering the comprehensive cost and profit, whether the determined price is significantly higher or more competitive than the price of similar products. If it is the former, you need to Re-coordinate the purchase cost and adjust the profit. If it is the latter, you can comprehensively judge whether it can be done in combination with the previous suggestions.
Finally, the editor of EasyYa would like to tell you: In fact, it is not difficult to create Amazon's popular products. Following the characteristics of the above-mentioned major Amazon's popular products, I believe that every seller can find many popular products of their own.
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