Although it is said that the Amazon platform relies on product selection for seven points and operation for three points, as more and more products are available on the Amazon platform, when buyers find the products they want on the Amazon platform, they usually search for keywords quickly. Find the product you need. The platform will also optimize the keywords of the product title according to the seller. The closer the search is to the buyer, the higher the ranking and the more opportunities to get the support of platform traffic.

Keyword optimization Star Qihang has shared a lot with you, and today I will share with you some dry goods about burying words.

1. Keyword length : Do not choose keywords that are too long, preferably single words or phrases. Long sentences need to be avoided, and the probability that buyers will use too long sentences is extremely low.

2. The order of appearance of keywords must be reasonable and smooth. It is best not to write Chinglish to ensure the accuracy of spelling

3. Know more about the data of the platform, and use data support to continuously optimize and adjust keywords

4. Don’t repeat keywords. Some keywords are very core and have a lot of traffic. Sellers will use them repeatedly. This will easily cause keywords to pile up, and the effect will be counterproductive .

5. Arrange keywords, classify keywords, core words, and long-tail words, and arrange them in terms of relevance and accuracy. When embedding words, there is a priority, so don't grab them.

6. Understand and use the keywords commonly used by buyers. Due to the limitation of the length of the title, some sellers may use abbreviations, but what needs to be considered is whether this abbreviation is commonly used by buyers. If not, you should give up using it.

Keyword optimization is a technical activity. Mastering and using it well will be very helpful to the growth of the store. Therefore, sellers must continue to learn and optimize and adjust the products of their stores.