We all know that the traffic on the Amazon platform is provided according to the A9 algorithm. If Amazon sellers want to use the A9 algorithm to increase store sales, the first thing to do is to understand what factors are affected by the A9 algorithm.
The three core elements that determine the ranking of the A9 algorithm:
First, the conversion rate. There are many factors that affect the conversion rate, including the following eight aspects: sales ranking, buyer reviews, Q&A, image size and quality, price, page dwell time and jump rate, and Listing integrity .
Second, relevant factors
(1) Title: The title should contain as many keywords as possible within 80 characters .
( 2) BulletPoints: Highlight the core functions of the product, and the features are arranged in points accordingly.
(3 ) Product description : The product description should be as novel as possible to attract users' attention and attract people's attention at the first time.
( 4) SearchTerm: It is reported that Amazon will list 5 different search term fields of 1000 characters respectively, but it should be noted that sellers can only fill in 250 keywords in a search line.
Third, buyer retention rate
( 1) Listing integrity: The listing page display should be as perfect as possible.
( 2) Order defect rate: Once there are negative feedback from buyers, claim protection, any kind of transportation problems, and credit card refunds, etc., the order defect rate will increase.
( 3) Perfect order rate: refers to the indicator used to measure how many orders are perfectly delivered from "adding to shopping cart" to customers.
In fact, after understanding, these indicators are not difficult. They are some indicators that we should strive to do well in the daily operation process. The seller only needs to simply remember that the store will enter a virtuous cycle and earn more and more by operating in compliance with regulations, making good products with heart, and providing high-quality services.