Many sellers know that foreign consumers attach great importance to Christmas, but they don't know which products related to Christmas sell better. According to statistics, the export value of Christmas products in China will reach 61.44 billion yuan in 2021, and the export value of Christmas products from January to August 2022 will reach 57.435 billion yuan, a year-on-year increase of 94.7%.
European and American countries attach great importance to the festive atmosphere, and Christmas trees are one of the hottest products that dominate the list all the year round. According to statistics from Jungle Scout, searches for related products on Amazon’s US website have surged by 639% in three months, and the average number of reviews per month has exceeded 650,000.
The lights, ribbons, bells, and evergreen rings on the Christmas tree are all essential. Search for "Christmas decoration" on Amazon UK , and found that Christmas-themed stickers are also very popular, including elements such as snowflakes, Santa Claus, and elk. Consumers will prefer products that are sticky and easy to remove.
On the day of the festival, families will sit around to celebrate together, making desserts is indispensable, and families need to buy baking tools that can make Christmas themes. Merchants should consider Christmas features when choosing such products, such as biscuit molds with gingerbread men, Santa Claus, Christmas trees, snowmen, etc., and nozzles including piping bags can also choose Christmas elements.
The Christmas series of clothing is mainly red and green, including Christmas hats, Christmas stockings, Christmas headgear, etc., which are also important tools to enhance the festive atmosphere. In terms of clothing selection, you can focus on Christmas sweaters, Santa Claus costumes, and Christmas stage costumes.
When choosing Christmas cards, not only have Christmas elements, three-dimensional cards are more interesting and more popular among consumers.
Gifts, toys are also a good choice. In 2021, China's toy export volume will be 46.12 billion US dollars, of which the United States, as the world's largest toy consumer market, accounts for 29.2%, and its export volume will reach 13.48 billion US dollars.
Christmas is the most important traditional festival in European and American countries. Many consumers are very willing to spend on festivals. This is also an important node that many cross-border sellers can make good use of to boost sales at the end of the year.
Amazon evaluation technology research and development and incubation experience sharing!
Read more