The title is the top priority in operation. It is related to whether buyers can quickly find our products . Different platforms have different requirements for the title . So what are the components of the Amazon product title ?
[ Brand name+Keywords+Product function attributes+Scope of application+Color ( color is optional ) ]
1. Brand name: For small and medium-sized sellers, if they do not have their own brand, or if the brand is not well-known , then the brand name does not need to be placed in the front. Generally, it can be placed at the back of the title or not placed. But if you are a seller who is planning to promote your own brand or a more well-known brand, you can put the brand name first.
2. Keywords: In the title, the keyword placed in front of it is generally not recommended to relax the broad words. Although the competition of broad words is high, it often leads to invalid traffic and low conversion rate.
3. Product functional attributes: For and with are generally followed by product features and functions.
4. Scope of application: List to customers where your products will be applied , such as toys, which are divided into children's toys and pet toys. You must express it clearly so that customers can see at a glance. Correctly guide customers to place an order to buy.
Simply put, the title first stands from the customer's point of view. The title needs to be smooth and clear , expressing clearly what the product is and what characteristics ( size, weight, color, etc. ) it has .
Second, from the perspective of Amazon's system, you need to write accurate keywords of the product in the title , so that the Amazon system can successfully identify your product and include your product information, so that customers have the opportunity to find your product.
Finally , as long as it does not violate Amazon’s rules, sellers can think more broadly . Titles that can stimulate buyers’ desire to click, titles that can urge buyers to buy, and titles that can increase exposure and clicks according to Amazon’s algorithm are all good titles.