Today we will introduce some Amazon industry terms, which are divided into product-related, logistics-related and platform-related. Let’s read on!

1. Product-related nouns

1. Listing

The product page is mainly responsible for product function introduction, description, product display, etc. It is the first channel for consumers to intuitively understand the product. A good list can attract consumers to buy your product

2. Review

Review refers to the evaluation of the product on the detail page. Reviews are your first impressions of a product. From an operational point of view, some evaluations of the product itself are trustworthy by customers and can promote transformation. Amazon sellers all know how important reviews are to sellers? Amazon in order to curb order brushing.This non-compliance has been severely cracked down and policy measures have been introduced

3. SKUs

The smallest unit of inventory.On the Amazon platform, the abbreviation for the product unified number, each product corresponds to a unique SKU number

4.SP

SPU is the smallest unit of commodity information aggregation, which represents the characteristics of the product. That is to say, the attribute value That is to say, the attribute value is the smallest unit. Commodities with the same characteristics can be referred to as one type of SPU

5. ASIN–Amazon Standard Identification Number

The ASIN code is automatically generated by the Amazon system and does not need to be added by the seller. The ASIN code is equivalent to a unique product ID, which is unique on the Amazon platform. An ASIN code corresponds to an ASIN code SKU

2. Nouns related to logistics

1.FBA

Amazon warehousing and distribution means that Amazon sellers send products and goods to Amazon's foreign warehouses in advance. After the buyer places an order, the Amazon platform is responsible for directly delivering the goods from the Amazon warehouse to the customer.Not only does it capture the minds of customers, it also eases our workload as we don't have to deal with order shipments

2. FBM

Self-delivery means that after the customer places an order, the seller transports the goods to the Shenzhen Logistics International Transit Warehouse, and then sends them to the customer through the Transit Warehouse

3. Platform related nouns

1. Amazon Prime

The biggest advantage of Amazon FBA is that the products shipped by FBA have the Prime logo and can be purchased by Prime members. Prime members account for about 30% of Amazon's total sales. They will pay an annual fee and deliver quickly.Sellers can get in touch with this by shipping through FBA, very sticky, loyal consumers

2. VAT tax

VAT is a tax in the European Union.When shopping, additional taxes are charged based on the price of the item

3. Buy Box

The Amazon BuyBox is the white frame that sits on the right side of the product detail page.In other words, the gold shopping cart is equal to getting an order, mainly because 90% of Amazon's orders are converted through BuyBox

(The content of this article is organized based on online data. For the purpose of conveying more information, it does not mean that QuanExpress agrees with its views and positions)