As the platform with the most active users and the largest variety of goods in the world, Amazon is leading the global e-commerce to become formal. According to the observation of the station axe browser, Amazon's normative requirements are increasing year by year. For sellers, whether they can master the rules of the game has become the key to survival in Amazon's "law of the jungle". Among the various information displayed on the platform, evaluation is one of the most important information for buyers. So in terms of platforms, what kind of comments can get more retention time and exposure? As sellers, how should we use the platform rules to guide buyers to leave more high-quality reviews?

What are Amazon's review exclusions and preferences?

1. Restricted area 1: sellers comment on their own or leave malicious comments for competing products

The platform does not allow sellers to leave comments on their products by means of evaluation, and more strictly prohibit sellers from maliciously placing orders for competing products to conduct evaluation guidance.

2. Block 2: Buyers leave fake reviews

If it is a buyer who places an order naturally, it is difficult for the platform to distinguish the authenticity of the comment. However, if the same buyer account makes a large number of comments on the same store and the same seller's store in a short period of time, it will be judged as false comments by the platform, and the account will be banned and the comments will be deleted.

3. Restricted area 3: sellers take other measures in exchange for comments

For example, contacting buyers through the platform to exchange product discounts, cashbacks, gifts, etc. for good reviews is strictly prohibited by Amazon.

4. Platform Preferences

Amazon will have more exposure and display for natural orders, and the reviews that customers generate naturally. We can take advantage of this to engage more with customers, better meet customer needs, and guide customers to leave genuine positive reviews.

How to guide customers to leave real reviews?

It's as simple as inviting customer reviews.

According to the survey, 77% of customers who place an order on Amazon and receive a review invitation from the seller are willing to leave a review for the product. Amazon itself supports sellers to invite comments. There are two ways to invite comments: automatic and manual. Generally speaking, after the buyer receives the item, Amazon will automatically send an email inviting the customer to review the item. In addition, the Amazon seller backstage also has a "request review" button, which can support sellers to additionally invite customers to review.

However, if the seller just clicks this button to invite, the platform will send the default email to the invited customer, which is the same email that Amazon automatically sends to invite the customer.

As a seller, we can customize personalized email templates with the help of other tools. You can reflect more brand promotion, customer care and other information in the email, and use this opportunity to promote and increase customer favor and stickiness.