Regardless of whether it is offline sales or online sales, merchants need certain promotional methods to increase sales, especially in the e-commerce industry , which usually use methods such as price cuts, discounts and coupons to attract customers for promotion . So what are the common ways to promote products on Amazon ?

1. Set up coupons

On Amazon , coupons are marked in green, so that consumers can easily discover your product among the many products. There are two ways to set coupons, one is set according to the amount, and the other is set according to the proportion . It is recommended that the coupons can be set proportionally for products less than 25 dollars, and the coupons can be set with the amount of more than 25 dollars. This is a more cost-effective and low-cost way for sellers .

2. Participate in Prime membership

Amazon Prime members are paid by consumers, and the spending power of Prime members is generally higher than that of ordinary consumers . According to data, Amazon Prime has more than 100 million consumers, so this consumer group must not be missed by sellers . We can set Prime membership discounts for products to attract these consumers.

3. Participate in limited-time seckill activities

Amazon’s limited-time seckill activities have a separate traffic entrance, so this kind of seckill activities usually have a very good traffic drainage effect. Amazon will have spike recommendations every week, and sellers can pay attention to them often. The only disadvantage is that this kind of spike activity is recommended by the system, and the seller cannot actively set it.

4. Do product discounts

The initiative of the sellers in this kind of activity is relatively high. The sellers can make discounts according to the number of products purchased by consumers, such as 20 % off for 2 pieces , 30 % off for 3 pieces, etc., which can stimulate consumers to buy products.

5. Buy one get one free

Apparel or household products can use this promotion method, which will not arouse consumers' disgust, but also increase product sales. For products that need to be cleared of inventory , this method is more effective . In addition, you can also use this method to do the old and new activities, which can not only increase the sales of old products but also promote new products, and lay a good foundation for the promotion of new products.

6. Put discount codes on social media outside the station

Use off-site social media platforms to attract traffic, such as Facebook and some review sites, and put discount codes for some products to attract them to the Amazon platform for transactions .

The promotion methods of different products are also different, and sellers should choose them in a targeted manner . You can also try new promotion methods and combinations according to your own product characteristics, and finally form a set of marketing systems for your own products. After all , what suits you is the best.