The hardest part of selling on Amazon is figuring out what to sell on Amazon. You may have what you think is a great idea for a product, but smart sellers rely on data—not always their intuition—on which products to invest in.
This was especially true in the third quarter, when customers were both shopping for summer products and preparing for fall.
How do you decide what to sell? How do you know what consumers are buying at this time of year? How much inventory should you buy?
We'll answer all of these questions and more in this article, so keep reading.
What to sell on Amazon FBA in Q3
What types of products are consumers spending money on as we enter the heart of summer?
While most categories on Amazon sell well this time of year, there are some products that become e-commerce contenders in July, August, and September.
Let's review some of the products we see as potential winners in the third quarter of 2022.
1. Men's and women's swimwear
We mentioned these types of products in the second quarter, but selling men's and women's swimwear is still a great way to make money. Consumers who didn't buy new swimsuits before the start of summer may still be buying at the peak.
There are many arbitrage and wholesale opportunities to resell other swimwear brands without creating your own brand.
Let's look at the numbers.
Almost every keyword on these lists is on the rise. The message tells us that now is a good time to stock up as the weather warms and consumers head to the beach or pool.
Check out this chart for the keyword "women's swimsuit."
July 2021 saw a significant increase in search volume for this particular keyword. This growth shows us that swimwear will still be a great opportunity in the middle of summer.
2. Wedding related products
Thousands of couples have postponed their weddings over the past two years, so you should expect to see many finally tie the knot in 2022. Weddings usually take place in September and October, so now is the perfect time to plan a variety of wedding products for newlyweds, bridesmaids, best men and wedding guests.
There are hundreds of opportunities to sell wedding-related products such as wedding decorations, guestbooks, apparel, cake decorating, wedding gifts and event supplies.
While this category can be competitive, there are many subcategories you can dig into and find products with less competition. Another benefit of this category is the number of opportunities to make money from private label, arbitrage, wholesale and even handcrafted products .
Let's look at keyword volume.
As you can see, all of these keywords are currently on the rise and have high monthly searches.
The keyword "wedding gift" was frequently searched throughout the third quarter.
3. Back-to-School Supplies
As summer comes to an end, parents and students are preparing supplies for the new school year. Early summer is when sellers should start researching and stocking up on school supplies to offer to students in August and September.
There are plenty of arbitrage, wholesale and private label opportunities for school supplies. Check out the notebook and office supplies section of your local store and start scanning the products to see what kind of profit you can make.
Let's look at the numbers.
Searches for keywords related to "back to school" are currently on an upward trend and will continue to grow as we approach August.
As you can see in this chart, searches for the keyword "school supplies" spiked in early August 2021. Based on this information, try to deliver your inventory by July.
4. Outdoor decoration
Outdoor decor can mean many different products: solar lights, outdoor rugs, patio furniture, garden statues, string lights, flashlights, and more. As 60% of consumers plan to spend more time at home in 2022, 30% have home improvement and improving minds.
This category applies to all business models on Amazon: Arbitrage, Wholesale, and Private Label. Selling outdoor furniture and decorations also presents a huge opportunity if you plan to sell locally, such as on Facebook Marketplace.
Let's look at the numbers.
Each of these keywords (shown in the Keyword Scout) has a high monthly and trending search volume. Now is the perfect time to start selling such products.
While searches for these keywords peaked in early summer, there was still a lot of search volume in July, August, and September.
5. Fourth of July Products and Supplies
July 4th, or Independence Day, is a U.S. federal holiday commemorating the United States Declaration of Independence. Like Memorial Day, townspeople typically have barbecues or get-togethers with friends and family.
This popular celebration is accompanied by a massive purchase of American-themed party supplies. Get started today and find out what types of products you can offer online and locally on Facebook Marketplace.
Let's look at the numbers.
The numbers speak for themselves! As you can see, trending searches for all keywords related to July 4th saw a huge spike. Start your research and buy these products on Amazon today!
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