Amazon's "flywheel theory" may be familiar to most friends who understand Amazon's operating philosophy and business operation model. "Flywheel Theory" is simply to put customer experience first, and constantly form a good reputation in the service, thereby driving the natural growth of traffic, in order to attract more sellers to achieve mutual benefit and win-win results. And this new business model was also proposed by Amazon's founder Jeff Bezos , and the flywheel theory is composed of "growth", "sellers", "selection", "user experience", "traffic", "lower" Cost" and "lower price" are composed of seven factors.

Whether it is a seller or an enterprise, in order to improve the user experience, the richness of product categories, the convenience of users and the cost performance of products are three important directions for improvement.

1. Rich product categories. In the current environment of relatively fierce market competition, only by continuously increasing the diversity of product categories can we meet the market needs of more consumer groups as much as possible, thereby improving the customer experience of Amazon consumers, and at the same time achieving traffic exposure and sales. steady growth.

Second, the convenience of shopping. Most sellers choose to shop through online e-commerce, and they value the convenience of e-commerce. How can sellers help consumers quickly find products that suit their shopping needs and deliver them to consumers quickly? The key to the success of e-commerce. For this reason, sellers should pay special attention to the optimization of product listings . A concise and clear product listing can also win more traffic and order conversions for the store.

Third, the high cost performance of the product. In the global inflationary economic environment, consumers are also particularly concerned about the cost-effectiveness of products. Consumers usually shop around. In addition to price advantages, the market competitiveness of products is also the key to consumers' choice.

In layman's terms, "Flywheel Theory" is Amazon's business philosophy "customer-centric". Wuhan Xingqihang has been rooted in the e-commerce industry for many years and has accumulated a wealth of industry experience. In the context of the rise of the cross-border e-commerce industry, with a very forward-looking vision, it resolutely chose to transform the cross-border e-commerce industry. In the field of e-commerce, the sales growth and business expansion of a number of self-operated stores have been achieved.

On the basis of operating self-operated stores, Xingqihang has fully deployed the construction of overseas warehouses, conformed to the development of national policies, and has become a comprehensive one-stop service enterprise through digital transformation. It also focuses on "customer-centric" through a strong team of teachers Form a professional operation teaching and service system to fully meet the needs of cross-border e-commerce sellers, and provide one-stop services from the registration and opening of stores, operation teaching, analysis of store operating conditions, domestic transit warehouses, and cross-border operations of overseas warehouses.