In recent years, Amazon has been expanding its business around the world and actively attracting investment in countries around the world, which has also enabled countless sellers to achieve rapid development of their own brands through Amazon's platform in just a few years. According to Xingqihang, Amazon is currently opening data to the majority of sellers through a small-scale invitation to better promote product selection and effective advertising. It is expected to be officially launched at the end of this year or early 2023. Related product.

For the majority of cross-border e-commerce sellers, this news will once again benefit the cross-border e-commerce field, bringing more sales growth and development possibilities to themselves. Since Amazon made a large-scale rectification of the platform's compliance development last year, some Chinese sellers have opted to withdraw from the market. At the same time, Amazon has successively opened some product selection data to third-party sellers. In February this year , Amazon once again launched a The official product selection tool "Merchant Detector" for some merchants.

For a long time, sellers must spend energy and thought on product selection if they want to achieve their brand overseas, and each product selection tool serves as a better data support for product selection and product development. Once Amazon opens the official full statistical data to sellers, it will hit the third-party data service providers.

Amazon has officially stated that it will upgrade the support policies for third-party brand sellers in 2022 , so that sellers can not only use Amazon’s huge volume and exposure to achieve sales development on the Amazon platform, but also obtain more users through industry data. Experience and big data analysis of product selection and business opportunities, and fully support the brand to go overseas in many aspects.