According to the observation of Taobo Supply Chain, an overseas warehouse service provider in the United States, there are many small partners who sell products on the Amazon platform, so everyone knows that the product is only one step away, and it is the most important thing to impress users and promote sales. Promotion is a very beneficial method for clicks and conversions. Below are several Amazon promotion methods, you can learn about them.
Coupon is one of the promotional methods for setting offers on products. Because it is marked in green, it will be particularly attractive and will be seen by users at a glance.
There are two types of coupons, set according to the amount and set according to the proportion.
Preliminary consideration from the psychological discount of users: products with lower unit price can directly set coupons in a proportional way, and products with more than 25 US dollars can be set directly in the way of amount.
It should be noted that there is no charge for Amazon's coupon collection, but there is a charge for use.
That is to say, if the user sees your product and receives the coupon, then there is no cost, but if the user receives the coupon and uses it to buy your product, then Amazon will charge the seller $0.6 per coupon, and everyone is doing the cost. It should also be included in the calculation.
2. Time-limited spike, seven-day spike
Both the seckill and the seven-day seckill are recommended by the system, and sellers cannot set them automatically. However, you can contact the service provider to report a time-limited spike and a seven-day spike, both of which are chargeable.
Products participating in the seckill will have a separate traffic entry on the front page.
The system will update the recommendation results once a week, so you need to pay attention to the system's seckill recommendations at any time.
These two methods of seckill are ways to activate product sales, but the specific effect is related to the data of each dimension of the product.
3. Purchase discount
If you want to increase the customer unit price and stimulate customers to buy more products, you can try this purchase discount.
If you create a purchase discount, you can set different discounts according to the number of purchases by customers, similar to the preferential method we saw on Taobao when you buy 2 pieces and get 20% off for 3 pieces.
For sellers who want to increase their sales, they can try more promotion methods.
Different products have different promotion methods. According to the characteristics of Lattice products, you can try to combine them to form your own promotion system.
Taobo Supply Chain focuses on cross-border e-commerce services, providing FBA first journey, US overseas warehouse, UK overseas warehouse, Australian overseas warehouse, FBA overseas warehouse transit, Amazon return and label exchange service, especially friendly to medium and large items, and can provide customization For more details, please visit the official website of Taobo Supply Chain.