According to the observation of Taobo Supply Chain, an overseas warehouse service provider in the United States, Amazon's competition is quite fierce. More and more friends will register their own accounts on the Amazon platform, then choose and buy some desired products, and then mail them back from overseas. When you don't take Amazon's promotions, the price is very cost-effective, so does Amazon have any recent events?
June 14: American Flag Day
June 19: Father's Day, Emancipation Day
June 21: The first day of summer
Father's Day gifts will be very popular this month. If Amazon sellers provide related Father's Day gift products, they should expand their inventory and add Father's Day-related keywords to ad copy to increase product exposure.
Also, Prime Day could be in June, because Prime Day 2021 is in June. Therefore, sellers should pay close attention to the announcement of Prime Day 2022.
July 2022: American Patriotic Month
July 1: Canada Day
July 4: Independence Day
Independence Day is the holiday that all Amazon brand owners who sell American flags have been waiting for, and one of the most popular holidays in the United States.
Between June 1 and July 31, 2021, Amazon’s luggage category earned over $25 million, passport cases over $2 million, and travel toiletries around $4 million. So Amazon businesses selling travel-related items and popular summer essentials need to be prepared.
Alternatively, sellers can start preparing their inventory for Black Friday Cyber Monday. Check with your supplier to make sure you have the stock you need by Amazon's Black Friday stock deadline.
Of course, when doing Amazon promotions, what sellers need to know are: (premise of the event)
1. The promotion requires the seller's product to have a buy box ** shopping cart.
2. Promotional activities are to attract purchases in the short-term through profit-making. If it is regarded as a long-term sales method, it is definitely not suitable. On the one hand, consumers will lose their enthusiasm for purchasing, and on the other hand, their own products and brand image will also be affected. .
3. Optimize your product listings. You must know that listings will affect product sales. Similarly, when sales are brought to your products through promotional activities, if you want your listings to still have good results after the event is over, It needs to be carefully optimized.
4. Be sure to make inventory before the promotion. If the inventory is not enough, it will be a very embarrassing thing. The promotion that I finally applied for has no effect, and the loss should not be underestimated.
Taobo Supply Chain focuses on cross-border e-commerce services, providing Amazon FBA first journey, international express, international small package, international special line, FBA return and exchange, overseas warehouse transfer, overseas warehouse delivery and other services, Taobo International Logistics currently has American overseas warehouse, British overseas warehouse, Japan overseas warehouse, Australia overseas warehouse, Canada overseas warehouse and other warehousing. Professional operation team reduces logistics costs, and local delivery from overseas warehouses can be delivered within 1-3 days. For more details, please visit the official website of TOBO Supply Chain.