Merchants who open a store on Amazon should all know the importance of product keywords. It can increase the exposure of products and increase traffic for the store. So how many keyword categories are there in Amazon? How to categorize Amazon keywords?
According to ad performance keywords can be divided into the following categories:
1. Category big word
Also called category words, such as LED Table lamp, Table lamp.
Features: Modified big words, categorical words, large scope, relatively vague requirements.
The purchase intention of relevant consumers that can be captured is relatively unclear, and the possibility of direct conversion is relatively low.
2. High-converting long-tail keywords/core keywords
Such as Dimmable LED Table Lamp black.
Features: There are one or more attribute words, and the requirements are very clear.
Captured consumers have relatively clear purchase intentions and are more likely to convert.
Get a comprehensive look at keyword tips: There are no good or bad keywords.
1. The same keywords will have completely different conversion effects for different promoted products.
2. The same keyword will have different conversion effects when the same product is not used.
3. The same keyword will also have different advertising effects for the same promoted product according to the constant changes in the market.
4. Different types of keywords serve different goals.
PS: Review your search terms often, because the market is changing, the ranking of keywords is changing, and the conversion effect of words is also changing.
The exposure of Amazon Listing is closely related to product keywords. Five-point description, A+ copywriting, detailed description, product title, platinum keywords, reviews, Search Term, QA, etc. are all indispensable for the appearance of product keywords, and the placement and optimization of advertisements are even more important. Keyword-centric work.
By analyzing the title of the product, Amazon keywords can be disassembled by basic words and divided into the above categories of keywords. The basic words can be preliminarily formed into Amazon's product keywords through different permutations and combinations.
Amazon's product keywords are related to the ranking of products. When choosing keywords, merchants must understand them in detail before making decisions. A good keyword can bring exposure to products and improve store conversion rates. Merchants cannot ignore it.
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