1. What is the main image video
1. There are clear reference videos and model appearances.
2. It is clear which scenes and shooting methods are included.
3. Have a clear storyline, script, LOGO, background music, text effects, and even subtitles.
4. The main image video is placed on the listing homepage, the seventh position of the main image, which is a promotional video of a product.
1. The main image video can greatly improve the product conversion rate and help sellers increase product sales.
2. 90% of buyers like video, saying that video can speed up purchasing decisions.
3. Video can also enhance brand awareness, which is very effective in enhancing product awareness.
2. What is a buyer show video
At the bottom of the product's Listing page, there is a video position. If there is no video there, it means that there are no other related videos (it may be a competing product video or its own product video); if there is a video, the video is generally 4 -5 pages, each page will contain 4-5 videos, and the video category will appear above the video. Such as buyer show, related video. Buyers can click on any video, and there is a link to the product below the video. When the buyer clicks the link, they will be adjusted to the corresponding product listing page.
When Amazon merchants do not have their own buyer's show video Related video, the video on the product Lisintg page may not display the video, or it may display the video related to the competing products of other stores, which will cause customers who enter the store through keyword searches because the video is blocked. Divide the flow. Therefore, Amazon merchants should find a way to occupy the video homepage on their product listing page, that is, the top five buyer show videos.
1. Occupy the homepage of related videos, and prevent other related (competing) videos from entering the homepage of product listings;
2. The way buyers show video to display products and comments is more conducive to promoting customers to place orders and trade;
3. Our own buyer show will also become a competing video for other products, which can help products and stores attract traffic.
3. What is an unboxing video
1. The unpacking video is generally no less than 5 minutes. It is suitable for technological products with complex operation and many functions. There will be accessories display, usage tutorials, etc.
2. Although it is only a simple unpacking to display the product and the included accessories, the unpacking video can better dynamically display the details, allowing customers to intuitively know some of the product's features and how to use it.
3. The unboxing video is the buyer's show video plus the close-up of the product.
1. Occupy the home page of the associated video, and prevent other competing videos from entering the list page;
2. The coexistence of displayed products and user reviews is more conducive to promoting consumers to place orders and transactions;
3. The unboxing video may enter the related video list of other competing products, which can help product exposure and store traffic, etc.