According to the observation of Taobo Supply Chain, an overseas warehouse service provider in the United States, there are more merchants opening stores on Amazon. If you want to make your store more traffic, then the keywords cannot be ignored, which determines the product to a certain extent. traffic, so let's introduce how Amazon collects keywords?
1. Category collection method
After we select the product, the way to know the product keywords is to directly look at the product location. The general category name is the core big word of the product (it may also be a broad word). After the initial keyword is obtained, it can be expanded through tools. Find a way to expand your keywords.
2. Competitive product listing
Competing products are our best learning teachers. Our newbies may not be accurate when they first start researching product keywords and cannot accurately determine the specific indicators of each keyword. Therefore, we can observe the focus and order of competing products by burying words. to determine the importance of keywords and keywords.
It can be seen that we can grab the keywords related to the product from the competing product pages, and we can judge the importance of the keywords by the frequency of occurrence. When we do the next listing, the keyword position can be imitated and inserted. .
3. Product anti-find words
First, we first find competing products that are highly related to the product to be done, and then use the tool to reverse check the words (or words included in Amazon) of the product.
We use the Seller Wizard tool for reverse checking. It is also very convenient to open the Seller Wizard homepage to log in, or download the plug-in for direct reverse checking.
The popularity of traffic refers to the amount of traffic that this keyword brings to this product, so it does not mean that a large keyword traffic will bring a lot of traffic to our product, but it needs to be matched according to the current progress of our product. keywords.
Through analysis, we learned how Amazon collects keywords. It can collect keywords by using methods such as category collection, competing product listings, and product anti-word detection, which can effectively drive product traffic.
Taobo Supply Chain focuses on cross-border e-commerce services, providing overseas warehouses in the United States, overseas warehouses in the United Kingdom, overseas warehouses in Japan, overseas warehouses in Australia and other warehouses. Log in to the official website of Taobo Supply Chain.