01/ Introduction to the limited-time subsidy discount for the first-way freight of FBA in Europe
02/ Guide to claiming the subsidy for the first journey freight
03/ VAT compliance notices and promotions on Amazon Europe
At the beginning of April, the good news of Amazon's European station continued! Following the launch of the New Seller Starter Package and the FBA New Product Warehousing Promotion Program, FBA Europe has launched a time-limited subsidy promotion for new sellers’ first-way shipping costs ! Eligible sellers can get a subsidy for the entry fee, up to about 180 euros !
In addition, there is also good news on European VAT, Amazon's VAT integration service discount has been extended , providing multiple preferential benefits! Follow me below for more details!
European Fulfillment by Amazon (FBA)
Introduction of time-limited subsidy discount for first-way freight
To help you better expand your business in Europe and sell your products to the UK and EU countries, Amazon is offering you this limited-time offer to help subsidize some of your first-haul logistics warehousing fees.
If you send at least 100 units (here, units) to an Amazon fulfillment center in the UK during the validity period of this offer, and sell the item on Amazon UK using FBA, you will receive a subsidy of £80 .
If you send at least 100 items (here, units) to any Amazon fulfillment center in Germany, France, Italy, and Spain within the validity period of this offer, and sell the item on the corresponding Amazon site using FBA, you will receive a 90 euro subsidy.
If you have never used FBA on any Amazon Europe site (UK, Germany, France, Italy, Spain), then you will have the opportunity to receive the subsidy twice , namely: if you send at least 100 pieces each during the validity period of this offer Products (units here) to an Amazon fulfillment center in the UK, and any Amazon fulfillment center in the EU (Germany, France, Italy, Spain), and using FBA at any site in the UK and Germany, France, Italy, and Spain Sell this item and you'll get £80 + €90 for a total of around €185* .
*Based on the closing price of the People's Bank of China on April 1, or other applicable exchange rates
This offer is applicable to professional sellers who use FBA to sell for the first time in Europe, and the seller needs to send the product to the European Amazon fulfillment center before December 31, 2022 (Beijing time) , and sell the product through FBA.
Conditions of participation:
➤ You have an active Amazon European Professional Seller selling account with normal account status .
➤ Eligible shipments that you send to Amazon UK fulfillment centers will be eligible for the event subsidy if you have not listed products for Fulfillment by Amazon (FBA) fulfillment on Amazon UK.
➤If you have not posted products shipped via Fulfillment by Amazon (FBA) on any of the following Amazon EU sites (Germany, France, Italy, Spain), eligible shipments you send to fulfillment centers on Amazon EU sites will be eligible for the campaign subsidy.
To be eligible for the promotional activity fee subsidy, you must meet:
Meet the above participation conditions.
Before you can list an item available for purchase through Fulfillment by Amazon (FBA), you need to register for the offer and receive confirmation.
You can choose how many ASINs to publish through FBA. To get the subsidy for this event, you need to send at least 100 items (referred to as units) to the Amazon fulfillment center on Amazon UK or EU.
Items available for purchase through Fulfillment by Amazon (FBA) must be valid before December 31, 2022 (Beijing time).
First-haul freight subsidy collection guide
How to get the above-mentioned time-limited subsidy for the first-way transportation cost of new Chinese sellers? Next, the editor will teach you how to register to receive the first-way freight subsidy!
Step 1: Log in to Amazon Seller Central in Europe and visit the event page
You can copy and paste this link on your computer to open it in your browser: /cEiPmPaP
Step 2: Click the "Register Offer" button to join this offer
Click the register button on the event page above to register for the offer. By registering for the Fulfillment by Amazon (FBA) Limited Time Offer in Europe, you agree to the terms and conditions of this offer.
Registering for this promotion does not mean that you have met the qualifications for the event. Amazon will notify you within five working days of whether you meet the qualifications and the registration is successful.
Step 3: Send at least 100 items to Amazon fulfillment centers in Europe
After confirming that you have successfully registered for the event, you can prepare your products, create a shipment in Seller Central, and send to Amazon fulfillment centers in Europe. Within 30 days after your item has been successfully received by an Amazon fulfillment center in Europe and released using Fulfillment by Amazon (FBA), Amazon will credit the event fee back to your seller account.
You'll need to use a third-party logistics carrier to ship to Amazon fulfillment centers in Europe to qualify for the subsidy offer. If you don't have a suitable 3PL carrier yet, Amazon has compiled a list of common 3PL carriers from China to Europe for your reference (this list does not constitute Amazon's recommendation of any 3PL carrier, 3PL carriers please consult your legal, tax or other advisors)
Copy the link below to open in your browser:
Amazon Europe VAT compliance
Precautions and Promotions
When you send and store goods in Europe, you will have corresponding VAT obligations, so you need to provide the VAT number of the destination country . If you have not yet registered for a European VAT number, we hereby remind you to register in time and submit your VAT number in Seller Central on the corresponding Amazon Europe site. The time required for registration varies from country to country. Please make sure that you have completed the corresponding operations in accordance with the local VAT compliance requirements before the goods are put into the warehouse. Amazon's official website ( ) has compiled the registration requirements for your reference, please consult your tax service provider for specific registration requirements.
In addition, you can register and declare VAT with the help of Amazon's VAT integration service . Amazon VAT Integration Service is Amazon's official VAT compliance solution that allows you to leverage Amazon's partnered third-party tax service providers in up to 7 countries (UK, Germany, France, Italy, Spain, Poland, and Czech Republic). Helping you with European VAT registration and declaration, you can also enjoy multiple preferential benefits.
The official advantage – making European tax compliance easier!
One-stop intelligent declaration: realize one-stop completion of tax ID registration, declaration and payment, and unified declaration cycle for multiple countries
Exclusively for subscribers: real-time Amazon chat customer service support, registration and declaration problems are solved in a timely manner
Well-known tax agency pick: one of our TB Accountants (Tengbang)
Choose from 7 European countries: Flexible monthly subscription (UK, Germany, France, Italy, Spain, Poland and Czech Republic)
Join now and enjoy multiple discounts!
Free registration for UK+EU EORI number* , free sworn translation in Poland and Spain
Tax number registration fee: 50 euros/country (one-time), the declaration fee can be as low as 33 euros/month (charged monthly, the specific fee depends on the country you choose)
Buy 5 get 2 free: declare VAT in 7 countries, only pay the corresponding declaration fee in 5 countries
Seller feedback extension plus code!
[Limited-time offer: only for sellers who are new to the European station in 2022]
How to open the benefits: (need to complete the following two steps)
➤You can select the EU country where you apply for a VAT number through the link below (default selection in the UK):
➤ If the page does not automatically jump to Seller Central, you can open the Amazon VAT integration service through the link below
You can copy the following link to your browser to open:
If you choose to participate in this campaign, you accept the terms of the promotion and upload the required documents within 60 days of registration (i.e. the day you clicked the link above).
Learn more and get started today:
You can copy the following link to your browser to open:
More charging information:
You can copy the following link to your browser to open:
*EORI services are provided by your tax service provider. Your tax service provider will also determine which country in the EU is suitable for you to apply for an EU EORI number.
Q1: If my first shipment to an Amazon fulfillment center costs less than £80 (or €90), will the remaining subsidy amount apply to future inbound shipments?
A: No. However, if you have more than 100 items in stock during the validity period of this offer, you will still receive a subsidy of £80 or €90, even if the logistics cost is less than £80 or €90. You can use the remaining fees to use other Amazon services, such as advertising.
Q2: Will I be eligible for this offer if I have used FBA on Amazon UK and at least one Amazon EU site (Germany, France, Italy, Spain)?
To be eligible for the subsidy on Amazon UK , you need to meet items that are not sold through FBA on Amazon UK before registering for this campaign.
To receive subsidies on Amazon EU sites (Germany, France, Italy, Spain), before registering for this campaign, you need to satisfy products that are not sold through FBA on Amazon EU sites (Germany, France, Italy, Spain).
Q3: Will I be able to enjoy this offer if I have only used FBA in Amazon UK or Amazon EU (Germany, France, Italy, Spain)?
If you already use FBA on Amazon UK , you can send no less than 100 items to an Amazon fulfillment center located in the EU (Germany, France, Italy, Spain) during the validity period of this offer and sell using FBA .
If you already use FBA at Amazon EU sites (Germany, France, Italy, Spain), you can send no less than 100 units to Amazon fulfillment centers in the UK and sell using FBA during the validity period of this offer.
Q4: If I have never used FBA in any of Amazon's European sites (UK, Germany, France, Italy, Spain), will I be eligible for the subsidy twice?
If you have not used FBA on any of Amazon's European sites (UK, Germany, France, Italy, Spain) when you register for this promotion, you can send no less than 100 items to the UK each during the validity period of this offer , and at least one Amazon fulfillment center located in the EU (Germany, France, Italy, Spain), and use FBA to sell the product, you can enjoy the subsidy twice .
Q5: Do I need to register for a European Value Added Tax (VAT) tax number and does Amazon have any support activities for this?
A: Storing goods in a European country exposes your business to corresponding VAT obligations, and you may also need to comply with other reporting requirements such as internal statistics. You are responsible for collecting and paying taxes and, if necessary, filing all relevant tax refunds.
You can visit the Amazon Seller Central help page for more information on European VAT: /202098500 , please consult your tax service provider for specific tax requirements. You can refer to the Amazon VAT integration service and related promotions mentioned above. For specific tax requirements, please consult your tax service provider.
Q6: Where can I find the fee subsidy issued?
A: Amazon will issue the fee subsidy to your seller account. You can check this in the date range report in Amazon Seller Central. To generate a date range report, follow these steps:
➤ From the Reports menu, select Payments.
➤ Select a date range report.
➤ Do the following in the Generate Date Range Report pop-up box:
Select Report Type: Transaction Select Report Range: Month or Custom, and specify the date information and click Generate
➤ View reports in a list on the Date Range Reports page.
➤ Download and open the file in Excel.
➤ The fee adjustment will be found in the Other column with a Type field description of Adjustment.