Today, Amazon's competition is getting fiercer. There will be 1,029,528 new Amazon sellers joining in 2021 , which translates to 2,975 new Amazon sellers every day. The influx of new sellers has led to an intensifying competition for ad space, and advertising costs have also risen.
In the environment of increasingly involution of on-site advertisements, there is actually a traffic portal that most people do not know about, which can become an important breakthrough for sellers to seize traffic. Using this traffic portal can not only increase the weight of keywords, but also allow us to increase the natural conversion rate and reduce ACOS . Sellers and friends must pay attention to it.This entry is the home page for keyword searches .
Amazon Influencer Video
So what is Amazon Influencer Video? How do celebrity videos gain more exposure and increase conversions? The following Beanepic will take you to a deeper understanding.
1. What is Amazon Influencer Video?
Before understanding the Amazon Red Man video, let's first understand what is the Amazon Red Man?
The Amazon Influencer Program allows influencers on the social media platform to earn commissions by bringing product-related content they create to Amazon. The prerequisite for becoming an Amazon influencer is a social media influencer.
After the social media influencers sign up to become Amazon influencers, they have their own independent influencer storefront on Amazon. Through this page, influencers manage the products they promote, and publish product-based videos, pictures and videos created on Amazon. Live content.
The Amazon Influencer program allows products to be visualized through content created by influencers. For example, if your product is clothing, influencers will create different content (live broadcast, video, picture post) according to your product, so that the audience can see the actual upper body effect of the product and promote the purchase.
Amazon Influencer Videos refer to videos recorded by Amazon influencers that can be uploaded on their influencer pages and associated with products, also known as Amazon influencer buyer shows. The videos created by celebrities will be screened according to Amazon’s algorithm logic and displayed in prime traffic positions such as the homepage of Amazon’s keyword search, increasing the natural conversion rate and promoting product sales.
2. Where will Amazon Influencer Videos appear?
1) Keyword search page home page
Some categories of keyword search pages will appear. Generally, there will be multiple corresponding celebrity videos under different categories and different keyword search results, and a product is recommended in the video.
The celebrity video placement is generally located in the prime position at the bottom of the home page of the search results page. There are 4 videos in a row, usually two rows of scrolling videos. Clicking on the video will link to the corresponding product.
Since the program is still very new at the moment, influencer videos are easily recommended to the homepage.
When consumers click on the video, they can view the products displayed in the video, and consumers can directly jump to the product purchase page by clicking.
2) Below the main image video of the product
3) VIDEO position under the product
4) RELATED VIDEOS position at the bottom of the competing product page
5) Amazon Influencer Pages
So what are the benefits of Amazon Influencer Video/Amazon Influencer Buyer Show for our sellers? Check it out with Beanepic!
3. What are the benefits of Amazon Influencer Video
1) Increase product exposure and divert product traffic
Influencer videos are placed on the first page of the search results page and occupy a large space. In addition, the video content will be more likely to attract consumers' attention, which can effectively attract product traffic.
Influencers will also promote the influencer pages on which they upload videos on other social platforms, bringing some off-site traffic to our products.
2) Improve product sales conversion
Red people plant grass to recommend our products, professional and detailed product video introduction can effectively improve product sales conversion. The authoritative endorsement of celebrities makes consumers trust our products more.
3) Intercept the traffic of competing products
Influencer videos have a higher probability of being recommended by related videos at the bottom of the competing product listing page, intercepting the accurate traffic of competing products.
4) Increase brand awareness
By displaying product details and brands in videos, influencers can effectively promote brands and products, improve the popularity and reputation of brands and products, and deepen consumers' impression of brands and products.
4. Influencer video recommendation homepage logic
1) Amazon SEO
Each video will have corresponding keywords, and celebrity videos will be pushed when users search for related keywords.
2) Celebrity level
Amazon has an internal in-site rating for influencers, and the higher the rating, the more likely they are to be recommended for multiple placements on the site.
3) Push probability
The higher the product conversion rate, the higher the probability that the product corresponding to the influencer video will be pushed to multiple placements on the site .
4) Push the crowd
The specific push crowd is related to the user's keyword search, purchase history, specific address, search time and other factors, and there are certain factors.
5. How to find creator cooperation?
For sellers, after Amazon cancels the display of celebrity personal information pages, celebrities cannot directly put their contact information on the site, and it becomes relatively difficult and time-consuming for sellers to find creators in this section. Therefore, many sellers seek relevant cooperation through third-party agencies.
Beanepic is an influencer video marketing agency that provides high-quality influencer video marketing services for Amazon sellers in China. Committed to helping Chinese sellers seize the golden traffic entrance with celebrity videos and increase sales.
In order to allow domestic sellers to better experience the Amazon celebrity video traffic tool, Twitter is now offering special services. Welcome to the public account Beanepic.