Now the threshold for doing Amazon cross-border e-commerce is not high. Most sellers who do Amazon may be one person or two people in partnership, and what they do more is the Amazon no-supply model. This model can reduce the operational problems caused by the shortage of people and save the time for sellers to do operations. What sellers need to know is that even if one or two people are doing Amazon, the seller also needs to do a good job in the data analysis of the store, which is commonly known as bookkeeping. Whether it is an online store or an offline store, accounting is a topic that sellers cannot avoid. For the long-term survival of the store, it is the basis for the seller to do a good job of data analysis of the store.
First of all, a data that sellers need to know is cost. Cost is a problem that must be considered in doing business. I believe that most sellers know this. The cost of doing Amazon includes: logistics costs, store rent, platform commissions, and product purchase costs.
The cross-border e-commerce logistics costs are mainly composed of these two parts in addition to the delivery courier fee and the first-way freight. Cross-border e-commerce logistics costs and inventory costs are closely related. Sellers must pay attention to reserving inventory in advance, and do not send air freight red orders for each shipment. Control the proportion of air freight red orders, and logistics costs can be controlled in place.
The rent of the store is the amount that the seller needs to pay each month, which is deducted from the dual-currency credit card submitted by the seller when registering the store. The seller needs to ensure that the credit card balance is sufficient so that the Amazon platform can automatically deduct the seller's rental fee. The fees charged by the Amazon platform also include commission fees. This fee is based on the seller's product sales. After the seller's product is sold, the platform will charge a commission of 8%-15%. Different categories of products have different commission rates. , the commission for small and light commodities is generally lower.
The product purchase cost is a necessary cost for the seller, mainly the cost for the seller to purchase the goods at the wholesale price from the supplier. The convenience of the sellers in the no-source mode is that the products are collected directly on the Internet. After the products are sold, they are shipped by the manufacturer, and the sellers do not have the risk of stockpiling.
After understanding these costs, sellers can roughly calculate the profit of their products.