According to the editor, many sellers have received account status rating notification emails from Amazon!

The reason is: Amazon officially released an important announcement, saying that it has launched a new tool for sellers-the fully upgraded "Account Health Rating" function to help sellers better understand the health of their selling accounts.

I. Account Status Rating Criteria

In addition to the original color logo, Amazon will also display the account status rating score with a number from 0 to 1000, so that sellers can judge the gap between the current risk and the threshold value of each risk level. The key points of the new policy are as follows:

This feature takes the form of a pip value in the range 0-1000, and a color format that currently exists to indicate account health:

1. If the account status is rated "green" ("healthy" with a score of 200-1000), the account is not at risk of being deactivated.

2. If the account status is rated "Yellow" ("At Risk" on a score of 100-199), the account is at risk of being deactivated.

3. If the Account Status is rated "Red" ("Unhealthy" with a score of 99 or lower), the account is eligible for deactivation or has been deactivated.

2. Are ratings related to store weights?

Some sellers are puzzled why a new store has not violated the rules and the score is only over 200, but some old stores have more than 500.

This function is indeed related to the account weight. The score of the new store is 200 at the beginning. The old store will have a relatively high score because of the weight. The score will accurately reflect the account health based on the policy compliance and sales activities in the past 180 days. situation.

3. The impact of the account status rating on the account

Violations of the same policy will increase the point value associated with that violation in the Account Health Rating. This means that repeated violations can lead to faster downgrades in Account Health ratings, and repeated violations of higher severity have a greater impact.

1. If Amazon finds serious violations, it will notify the seller through the "Account Status" page and email.

2. When the Amazon seller receives this email, the seller's account status rating will turn red. Sellers have a 3-day grace period to resolve violations before accounts are deactivated. If the seller resolves the violation, the account will not be deactivated and the account health rating will be updated accordingly.

3. On the contrary, if the Amazon seller does not solve the problem within the specified time, the account will be blocked.

4. After the account is blocked, Amazon will ask the seller to appeal all the violation records of the store within a certain period of time. If the relevant information is not provided within the specified time, the seller's account will be permanently suspended by Amazon, with serious consequences. As the so-called professionals do professional things, Amazon sellers need help at this time, you can contact the editor.

4. What should I pay attention to in the account health status rating?

1. The seller will get 4 points for every 200 orders successfully delivered in the past 180 days.

2. As the number of successful orders delivered by the seller increases, the account status rating will also increase.

3. The value of each violation depends on the severity, usually 2 to 8 points, but serious violations will automatically reset the Account Health Rating score to zero.

4. If the same policy is violated multiple times, in some cases, repeated violations will result in double deductions.