The last wave of Amazon titles is still fresh in my mind, causing a lot of trouble in the cross-border circle, and many cross-border big sellers were "one pot". And just when sellers thought everything was calm, another wave of "industry slaughter" was happening.

Recently, Amazon banned more than 13,000 Pakistani seller accounts. As soon as the incident came out, there was another noisy scene in the circle. The reason for the ban is that these sellers are suspected of unfair competition and have taken a variety of fraudulent acts.

Obviously, the era of the brutal growth of Amazon's third-party sellers has passed, and Amazon is also using a series of measures such as large-scale bans to warn sellers that some bottom lines cannot be stepped on.

Amazon officially opened its third-party platform to Pakistani sellers in mid-2021. According to research by MarketplacePulse, new sellers from Pakistan will rank third among new sellers joining Amazon in 2022, after the US and China. Pakistani sellers have become a mainstay on Amazon.

It is reported that the sellers blocked this time are mainly from the two cities of MianChannu and Sahiwal in Punjab, Pakistan, and Amazon has declared these two marks as "fraudulent red zones" . Amazon has also blocked IP addresses in these regions, and local sellers can now only log into their accounts from computers in other regions.

Behind the tragic ending is a red line that cross-border sellers cannot step on

1. Provide false information, and consumers lose both money and goods.

Unscrupulous sellers use preferential gimmicks to attract consumers to place orders, and then provide consumers with fake logistics information and false shipments. That is to say, it has not actually been shipped, but there is logistics tracking information, which has been concealed from the platform and consumers. The estimated delivery time provided to consumers is longer than the time for Amazon's 14-day payment to be credited to the seller's account. Use this time difference , the seller gets the money in advance, while the consumer waits for more than ten days but has nothing.

2. Selling fake and shoddy products.

These offending sellers usually work in categories such as electronics, sneakers, and beauty products. Even if you ship directly from the supplier, as long as you are reported to sell fake products, your account will be frozen.

3. Reselling arbitrage through other channels.

In this method, sellers get an order on their Amazon account, buy from another channel, and ship the item to the buyer. They typically open accounts at Sam's Club, Walmart and other merchants and use the buyer's shipping address to buy the items they ordered from Amazon. Finally, with the help of Sam's Club staff, all orders shipped to Amazon buyers are returned.

4. Buy unknown prepaid cards to avoid monitoring.

Sellers spend money to buy hacked prepaid cards on unknown websites, and then use these unknown prepaid cards to buy and resell prepaid gift cards to avoid being monitored.

5. Swipe orders, swipe reviews, and swipe models.

For some new sellers in Pakistan in emerging markets, it is indeed difficult to pass the initial stage by relying on their own strength, so co-selling and order brushing seem to be their advanced magic weapons, but they do not know that Amazon strictly controls this illegal operation. degree.

Due to these violations, more than 13,000 Pakistani seller accounts have been banned. At the same time, it also damages the overall impression of Pakistani sellers in the minds of Amazon buyers.

While the surge in new sellers in the country is good news for Amazon, there is no shortage of people with ulterior motives. Therefore, even at the risk of experiencing labor pains, Amazon will crack down on it to alert those "worms" that have been roaming the platform for many years.