Wuhan Xingqihang shares some skills for sellers who want to do Amazon's refined distribution model

Amazon's refined distribution skills are as follows: 1. Pay attention to the refined operation of a single product, carefully polish the single product, and make it a popular and hot sale. 2. Pay attention to the products that perform better in the product category rankings. 3. Refinement operation is to prepare carefully to create this product, and sellers should pick out products suitable for their own store operations and focus on analysis.

How to do the refined distribution mode?

When most sellers start the distribution model, they will put a large number of products on the shelves every day, ranging from hundreds to thousands , but the boutique distribution model can not be like this . We only need to list dozens of products every day, and then carefully manage these products. , to dig deeper into the products in this category with relatively small competition, high popularity, and high growth potential

Pay attention to the products that perform better in the major categories in the store, and then dig out the products in some subcategories in this large product category, subdivide the product categories , and find out that these subcategories have a relatively short shelf time. , Products with rapid sales growth, analyze the data of these products to see how many people like this product. The refined distribution mode is different from the distribution mode. The distribution mode is that one person in 1,000 people can place an order for this product, and the number of people wins . The refined distribution model relies on quality. To judge whether a product is good or not, it depends on whether 50 or more of 100 people like the product. If it can reach this value, the product is good and it is worthy of the seller. Make this product refined.

How to do refined distribution operations

Optimize the product details page. Many sellers have too many products when distributing a large number of products. The details page of each product is almost not done too finely. Some may even be directly translated into English and put on the shelves, regardless of whether the sentences are smooth or not. , so to refine the operation of this product , the first thing to do is to optimize the product details page .

Optimization can start with the product 's main image, title, and product reviews . The title determines the exposure rate and visit rate of the product, so the keywords in the title are particularly important, and we must conduct keyword research. From the buyer 's point of view, we need to select some long-tail keywords with large traffic , high search rate and accurate. The selected keywords should also be placed in the product description to help increase the exposure of the product. Product pictures, pictures are a more intuitive way for customers to understand the product, and good pictures can help improve the conversion rate and sales of the product. The pictures should be of high definition, and the products should be displayed from different aspects, such as functional diagrams, detailed diagrams and size diagrams, etc., so that customers can understand the products more comprehensively and intuitively .

Wuhan Xingqihang reminds everyone that in the end, you must pay attention to product reviews and deal with customer disputes and negative reviews in a timely manner. If there are negative reviews, it will have a great impact on the weight of the product .

To do the above, we also need to do a good job in data analysis. Amazon is a platform with "traffic as the king", so mastering the traffic data of products is the most critical.