Lin Ge has also been working on Amazon for seven years. Now he is considered well-known in the industry, recalling the mistakes he made because of his ignorance when he entered the industry, he was angry and funny. I think my story is also the story of many cross-border people.
First of all, to enter a new field, you must first understand the "rules of the game" in this field. It is said that you must first understand one line of work, and don't take it for granted with your own cleverness .
Novice Xiaobai must understand: new accounts cannot immediately put high-value products on the shelves, and it is useless to use them .
The first year of the new account focuses on:
1. Make the order flow of the store
2. Make Feedback
3. Wait for the trademark to be successfully registered
4. Open up brand awareness and accumulate customers
Amazon listings are important! ! !
As Lin Ge said in the previous article, remember to be lucky.
1. Do not write information that Amazon does not allow in the product title;
2. Do not use categories that Amazon does not recognize. Amazon has emphasized that the seller's product category must match Amazon's classification tree;
3. Do not include sales and coupon information in the product title;
4. Do not use photo frames, watermarks, or text in pictures;
5. Do not use product images with colored backgrounds, and sellers should use product images with pure white backgrounds;
6. Do not include promotional text messages in images .
Listing reviews are not done well, you dare not replenish in large quantities. One bad review can turn your restock into a pile of stock. Some categories are in great demand, but the overall rating of the product is below four stars. Do you dare to make this product? Doing this kind of category is to focus on solving the problem of comments. This is the case with a category I am doing now. The demand is huge, but there are many voices in the market, which requires you to work hard on comments.
Whether an Amazon team is big depends largely on the team's ability to solve comments. Sometimes you see listings that are fast and stable because there are special methods to post comments.
So, how can we steadily and quickly improve the listing and ranking of our products? Brother Lin has a method:
One: The quality of the accounts raised by myself is relatively controllable, and the IPs used are also pure IPs, and I will not place large quantities of orders, nor will I use duplicate resources. For example, IP, delivery address, etc., I know it well, and now many big sellers basically have their own evaluation team to cooperate with the operation.
Two: save evaluation costs, account costs are low, first-hand resources (foreign mailboxes, addresses, mobile phone numbers, credit cards) add up to less than 10 yuan, which is more than enough to pay high commissions.
Three: You can control the evaluation time and quantity by yourself , and you can give your own listing evaluation anytime, anywhere to increase the weight.
Four: Easy to learn, one device can have unlimited numbers, and the mode is easy to copy.
According to Lin Ge ’s more than 7 years of experience, especially for his own store testing, account maintenance cycle, the number of orders, how to maintain the account safely, how to control the store review, how to advertise, the whole set of processes and systems must be familiar Yes, it cannot be a blind test order.
Edit: JJ2012508