Virtual try-on is becoming more and more popular in online shopping services. Amazon recently announced that it will cooperate with Snap to bring consumers a new try-on experience. It is expected that this technology will attract more than 1.4 billion consumers to experience it on their mobile phones AR technology. Xing Taohui learned that the product of this cooperation is glasses, and 363 million consumers will be the first to come into contact with Amazon's selected eyewear brands.

The president of Amazon Fashion said that more AR shopping will be expanded in the future. Before that, Amazon consumers often use AR technology in online stores. In addition to Amazon, other platforms are also preparing to launch virtual try-on services, striving to provide consumers with a better shopping experience.

According to the data, the global VR and AR technology market is expected to reach 142.4 billion US dollars this year, a significant increase compared with the previous data. In the face of diversified shopping methods and channels, virtual try-on service is undoubtedly a powerful tool to attract consumers. Amazon Fashion launched this service this time, in addition to attracting consumers, it can also reduce the return rate of consumers shopping.

The virtual try-on service can effectively reduce the consumer return rate, which is also the reason why many e-commerce platforms have successively deployed virtual try-ons. According to the survey, the return rate of apparel products has been lingering for a long time, which has also caused greater cost pressure on the platform due to returns. If consumers can see the effect of their own try-on before buying, it can greatly reduce the number of returns.

It is foreseeable that more e-commerce platforms will start to introduce virtual shopping technology in the future, which will not only help consumers to trust the platform more, but also the platform will not have to worry about the high return rate. As an e-commerce brand, Amazon will also drive more platforms to introduce virtual try-on services.