When you search on your browser: "What's the best seller on Amazon?" This category is sure to hit the list.

As the saying goes: Women and children make the best money. Amazon has verified this sentence. The market value of baby products in the United States has exceeded 80 billion US dollars, and it is expected to reach 109 billion US dollars in 2026 . It deserves to be one of the most popular categories on Amazon, and it has become the primary consideration category for most sellers to enter Amazon.

From birth to growth, children have different needs at each stage, and where there is demand, there is a market. According to the survey, the average price of baby products purchased through e-commerce platforms is $ 21 , while the average price of brick-and-mortar stores is $ 6 . This 3.5 times gap can not help but make people excited, indicating that the category of baby products has a huge profit opportunity on the e-commerce platform.

Sellers can sell along the growth trail of their children, and there are other benefits of being in the Amazon baby products category:

1. Enjoy Subscribe & save service . The service gives sellers regular, ongoing, and long-term sales guarantees, while consumers get discounts. According to statistics, more than 40% of consumers use S & S services in the process of purchasing diapers on Amazon .

2. You can join the Amazon baby registries . The program has many sites and is loved by consumers, not only to promote products, but also a good opportunity to upsell and expand the market.

3. The repurchase rate of this category is high. According to statistics, families with children buy 9 baby products every year , and more daily consumables such as diapers, milk powder and clothing.

4. Has operational advantages. Baby products are generally small in size and light in weight, so the postage is lower and the logistics cost advantage is higher.

Infants and children are a group that needs to be protected and are the center of the family. Parents are more willing to pay for baby products, and they are more concerned about the quality of the products. American consumers will be more inclined to high-quality maternal and child products, and parents will pay more attention to the safety of children's food and clothing.

Recently, foreign media reported: The US Consumer Product Safety Commission ( CPSC ) announced the recall of Kids Tales and iMoonzz brand children's pajamas sold exclusively on Amazon.com . The reason for the recall is that the pajamas do not meet flammability standards and pose a burn risk to children. It is understood that the two "domestic pajamas" are made of 95 % cotton and 5% spandex , with various colors and 5 sizes , and the labels are compliant.

Seeing this news, Xiao B immediately had a question: what is the flammability standard?

Most sellers of Amazon's children's products are familiar with the Safety Improvement Act ( CPSIA ), signed into effect by Bush in 2008 , but may not recognize these regulations: 16 CFR 1610 , 16 CFR 1611 , 16 CFR 1615 , 16 CFR 1616 ? ? ? By consulting the relevant information on the Internet, it is found that the requirements for children's pajamas on Amazon's US site are very strict and must meet the above-mentioned regulations.

Next, Xiao B will briefly introduce these regulations for you:

(a) 16 CFR 161 0

The above applies to the burning of clothing and clothing textiles.

(2) 16 CFR 161 1

The above applies to the burning of vinyl plastic film.

(3) 16 CFR 1615 and 16 CFR 1616

The above are the burning standards for children's pajamas in the United States , mainly to prevent children's pajamas from catching fire due to contact with fire sources. The fire sources here are matches, lighters, candles, stoves, space heaters and fireplaces, etc. Children's pajamas are required to have certain fire resistance. .

Clothing for children's sleeping and sleep-related activities, including pajamas, nightgowns, robes, etc. are collectively referred to as children's pajamas, children's pajamas in sizes 0-6X applicable regulation: 16 CFR 1615 ; children's pajamas in sizes 7-14 applicable regulations: 16 CFR 1616 .

After analyzing the scope of application of these regulations in detail, Xiao B summarizes the burning standards of children's pajamas as follows:

The measure for the recall of children's pajamas is for the buyer to contact the retailer, cut the garment in half as required and destroy it, then photograph the destroyed garment and send the photo to the retailer for a full refund. Although Amazon has not received any reports of burn accidents on these two pajamas, once the product is recalled by CPSC , the seller will not only have to bear the economic loss but also have an impact on its brand image, which will affect the sales of other products in the store.

To sum up, Xiao B suggests that sellers should fully understand the requirements, standards and regulations of this category when choosing Amazon’s categories. The requirements of different sites and different countries are also different, and sellers need to do their homework before they can. The confidence is in the Amazon Nuggets, and I wish all sellers and friends every day to explode orders and run for big sales!