01

What is an Amazon VC account

Amazon VC (Vendor Central) account refers to Amazon's heavyweight supplier system. VC account is a platform launched by Amazon for suppliers. Compared with VE (Vendor Express), VC account has greater authority and can obtain more sales data on the Amazon platform in the background. Simply put, sellers sell products to Amazon through the Vendor Central platform, and Amazon is solely responsible for shipping, sales, customer service and after-sales.

02

VC Account Registration Conditions

The Amazon US station needs to complete the brand registration, but the European station does not need it. By reviewing the brand awareness and the performance of the 3P Seller account, it can be judged whether it can be qualified for registration and approval.

Unlike VE accounts, VC accounts are invitation-only, that is, you may be invited to register only if Amazon takes a fancy to your product. There are two main forms of registration:

buy ready made. However, unless there are abundant resources, there are very few ready-made VC accounts in the market. Apply for registration. This is a formal application with the real information that everyone has. The reason why many people do not do this is because the Amazon VC team never announces the review criteria, so many sellers have not heard from them after submitting the information.

To summarize the entry requirements:

VC accounts are invitation-only; AMAZON will only attract investment when it needs to expand its categories; the monthly turnover must exceed 1 million US dollars.

The Amazon VC account has complete functions, and suppliers can use the rich promotion tools in the system by themselves: the Merchandising module integrates Coupons, Promotions, Amazon Vine, A+ Detail Pages, Business Pricing Discounts and other high-authority promotions, whether these functions are seller accounts , or a Vendor Express account, nothing compares.

We can assist in completing the review, meet Amazon's review standards, and have a high probability of successfully entering VC.

03

Features of Amazon VC account

1. Listing aspect

VC accounts can add three category nodes to their listings, which is different from ordinary sellers who can only add one node, which is equivalent to adding several more product entrances for their own products.

2. In-site advertising

There are three types of advertisements on Amazon. A seller account without brand registration can only set up Sponsored CPC advertisements. As an Amazon VC account, you can choose CPC, HSA, and PDA advertisements in various styles to increase product exposure.

3. Spike

In terms of flash sales, ordinary accounts need to pay different flash sales fees to Amazon according to different types and different flash sale time periods, while Amazon VC accounts can apply for free to participate in various flash sale LD, BD and DOTD, however, recently LD VC sellers have started to charge, and you can consult Amazon for specific fees.

4. ARA data

The Amazon VC account can obtain the sales data of various products on the platform, that is, ARA data, product sales, purchase keywords, additional purchase keywords, etc.

5. Zero Fees

There is no fee for sellers to join the VC program, no monthly store rent, and 0% VAT tax for cross-border sales in European stores.

6. Delivery time priority

Shipping is free for Amazon Prime members and customers on orders over $35.

7. Amazon Pricing

The product price of the Amazon VC account is determined by Amazon based on market data, and the payment period is about 60 days. The seller needs to have enough funds to ensure the normal operation of the account. There are other additional charges for the VC account, such as Co-Op Fee, These charges can only be seen by the seller after receipt of the bill.

04

How to solve the situation of VC hijacking

VC hijacking situation:

Any listing (unless Brand Gating) will be hijacked, except for products uploaded without UPC; VC listings will also be hijacked; each listing can only be hijacked by 1 rir_h=qnhi The account (that is, the VC account) is hijacked; only if the VC account is hijacked, you may immediately lose the right to sell, and even the Listing will be maliciously altered.

How to deal with:

After the brand registration, use GCID to upload products; use your own company to apply for UPC to upload products; find US customer service to open a case.

Here comes the point

05

How to download data and declare

First, take a look at the screenshot of the steps to download the relevant sales data and download the relevant Invoice:

So, how to aggregate the data declaration?

We have helped many VCs declare sales data. Generally, it can be confirmed as VC sales and return orders through the summary of invoices, including the Credit Notes issued by Amazon, and by comparing the tax ID numbers of the buyer and the seller.