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There are both opportunities and challenges for novice sellers to settle in Amazon. How to get started quickly?

06/13/2022
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  • Cross-border e-commerce
  • industry analysis
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There are both opportunities and challenges for novice sellers to settle in Amazon. How to get started quickly?

In the past three years, due to the epidemic, more and more people's consumption habits have changed from offline to online e-commerce platforms, and the market share of mobile devices has been increasing. As far as Amazon, the world's largest e-commerce platform, is concerned, with the continuous expansion and development of the cross-border e-commerce industry in recent years, the scale of the platform has continued to expand, and it is still the largest platform in the United States in terms of market share. Market dominance is unshakable.

Chinese sellers alone account for half of Amazon's top sellers, and the platform has more standardized and transparent rules compared to other platforms, and is relatively friendly to sellers and small sellers at the novice stage. Amazon plans new sites and markets in major regions of the world every year. If you want to occupy the market in emerging sites, it is easier to obtain traffic support from the Amazon platform, and promote the platform to rapidly increase the market share of emerging sites.

No matter what industry you are in, as an inexperienced newcomer, there are many challenges to develop in the industry by leaps and bounds. When choosing a cross-border e-commerce business, it is necessary to understand that there is usually a language barrier. However, with the development of technology, the translation software on the market has become very smart enough to meet the needs of sellers. Of course, many sellers make sentences for the sake of choosing words. Closer to the language habits of the local people, we will invite professionals who are more professional in English to proofread and revise the translated content.

For operation, novice sellers will definitely lack operational experience than mature sellers, but even mature sellers are not born to operate, they all learn from scratch step by step, novice sellers can use third-party comprehensive service platforms and The learning-related operational knowledge of the enterprise system includes product selection guidance, warehousing and logistics, advertising promotion, etc. Amazon officially also has regular professional empowerment for sellers to publicly explain operational knowledge. Novice sellers can better quickly get started with Amazon operations.

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