Amazon live has been online for more than 3 years since 2019, but there are still many sellers who do not know the situation of amazon live . For example, who can do Amazon live broadcast through amazon live ? What types of live broadcasts can I do? What is the value of different types of live broadcasts? I have shared with you the value of amazon live Amazon celebrity live broadcast before. Today we will analyze in detail another type of live broadcast of amazon live , that is, the value of Amazon store brand live broadcast that sellers can do through amazon live . It is hoped that Amazon sellers can fully understand the value of Amazon store brand live broadcast , and apply it to Amazon's daily operation and promotion, helping Amazon sellers quickly create popular products and promote brands to go overseas better. If you find any omissions, please contact me to improve or leave a message at the end of the article.
1. Amazon live Amazon store brand live broadcast:
Amazon SC brand sellers and VC sellers use amazon live on their own brand accounts to introduce store products and answer audience questions through live broadcasts , helping buyers quickly understand store products, relieve buyers' doubts, and promote buyers to quickly place orders based on a good shopping experience. Single purchase, if the buyer recognizes the brand, he will also follow the brand and become a fan of the brand to continuously obtain brand product information and receive live notifications when the brand store broadcasts live .
2. Amazon live Amazon store brand live broadcast placement : the live broadcast has the opportunity to appear on the homepage of amazon live; the brand product details page ;; the homepage of the brand store .
3. Amazon live Amazon store brand live broadcast value:
The value of Amazon live Amazon store brand live broadcast has the following points. Next, we will analyze it in detail:
1. At present, there are not many participating sellers . The high conversion rate brought by the continuous live broadcast helps to create better hits : Although amazon live has been online for more than three years, many sellers have never done Amazon store brand live broadcasts , and they don’t even know that they are We can also do Amazon live broadcast, so if we can enter the market in advance, based on the continuous high conversion rate brought by live broadcast, we will go faster and farther than our competitors. It is good to hit various lists and get more traffic support from the platform. For example, old products continue to maintain a high conversion rate through live broadcasts, which can improve the ranking faster and get more traffic orders.
2. Avoid competing product live broadcasts to snatch traffic and weaken the effect of competing SB and DSP advertisements: Because Amazon store brand live broadcasts are eligible to be automatically displayed on the brand product details page, when the store brand live broadcast is displayed on the product details page , it can increase listing traffic Transformation, avoid competing live broadcasts appearing below the main product image to snatch traffic and weaken the effect of competitor SB, DSP and other advertisements.
3. The high conversion rate of amazon live Amazon store brand live broadcast promotes the improvement of product rankings and gets more traffic orders : amazon live Amazon store brand live broadcast can bring buyers a better shopping experience based on live broadcast ( show products in detail and answer buyers' questions ) , it is very helpful to improve the traffic conversion rate of store brand products . According to official statistics, the conversion rate of video users is 3.6 times that of non-video users. Therefore, amazon live Amazon store brand live broadcast brings more sales based on high conversion rate In addition , the core value is that its high conversion rate promotes the future traffic and orders brought by the rise of product rankings .
4. Continue to live broadcast to enhance brand influence and accumulate fan groups : Amazon is an e-commerce platform that values product brands, so if we continue to live broadcast and continue to appear in the eyes of buyers, it is very valuable for our sellers to build brands Yes, some sellers have reported that after the continuous live broadcast, the search volume of their brand keywords has increased. At the same time, many buyers have paid attention to their brand. Once the seller starts your live broadcast, buyers who follow the brand will receive Notice, so for sellers who want to be a brand, amazon live is a good choice.
5. Improve the effect of enhanced advertising, Deal and other promotional activities : We know that amazon live is based on its good shopping experience, and its conversion rate is much higher than normal. Therefore, when we are advertising and during Deal , if we combine Amazon live to increase access For the conversion rate of store traffic, the effect of advertising and deals will definitely be greatly improved. Therefore, if you are a capable Amazon seller, it is recommended that you can open Amazon live broadcasts during advertising, deals or major festivals.
6. Product display introduction and real-time interaction bring better shopping experience: The quality of the shopping experience will directly affect the buyer's purchase decision. If the buyer has questions when looking at the product and cannot get answers quickly, the buyer may leave immediately and go to another place. A store places an order for purchase, and the live broadcast can not only help buyers understand product details in more detail, but also answer buyers' questions in a timely manner, thereby promoting buyers to place orders quickly.
7. Live playback provides continuous impact: After the Amazon live Amazon store brand live broadcast , the live playback will usually be kept on the homepage of the brand flagship store for 24 hours, which can bring continuous impact to Amazon sellers.
The above is the sharing of the value of amazon live Amazon store brand live broadcast . I hope it will be helpful for everyone to understand amazon live . I also hope that amazon live Amazon store brand live broadcast can help you better brand overseas. If there are any omissions, please leave a message to supplement.
Wahool was established in 2014 with A-round financing. It is a global distribution platform focusing on cross-border celebrity live broadcasts, and builds new traffic channels to help Chinese brands go overseas. The team members are located in New York, Beijing and Shenzhen. It is an international team driven by technology. At present, it has provided marketing services for more than 500+ brands. At the same time, it has directly signed and cooperated with a large number of high-quality local American talents, becoming one of the fastest-growing platforms in this field. It launched Amazon celebrity live broadcast and Amazon store brand live broadcast services for Amazon platform Wahool , a cooperation model based on performance payment , which helps Amazon sellers to open Amazon live broadcast overseas at a low cost, and is recognized by the majority of new and old customers. At the same time, this cooperation model also promotes Wahool to continuously improve products and services.