Amazon live has been launched for more than 3 years. Both Amazon sellers and Amazon influencers can conduct Amazon live broadcast through amazon live . So how to operate it specifically, today I will give you a detailed introduction to the operation process of Amazon live Amazon live .
1. Become a VC seller or Amazon professional brand seller or Amazon influencer
At present , the groups that can broadcast live through amazon live are divided into three categories, namely Amazon VC sellers , Amazon professional brand sellers and Amazon influencers , so if we want to do Amazon live broadcast through amazon live , we must first become one of them to obtain amazon live live broadcast qualifications.
2. Download the amazon live creator APP on your iPhone
When we have obtained the qualification for Amazon live broadcast through amazon live , the next thing to do is to use the Apple mobile phone to download the Amazon live broadcast client, the amazon live creator APP . Currently , the amazon live creator APP only supports Apple mobile phones. After downloading the client, we will You can start to enter the next step to log in to amazon live.
3. To maintain network stability and network environment security, log in to the amazon live creator client
Amazon live streaming through amazon live will have higher requirements for the network than usual, at least 5M bandwidth must be guaranteed, and the network must be stable, otherwise there may be a problem of freezing or direct live broadcast suspension during the live broadcast process due to network problems, which solves the network problem After the question, we can use our own influencer account or Amazon seller account to log in to the amazon live creator client.
4. Create a live broadcast and set the cover of the live broadcast
When we log in to amazon live , we can start to click "Create Live" and then set our live broadcast cover.
5. Add live products
After the cover of Amazon live broadcast is set, the next thing we need to do is to add the products to be broadcast live. The selected products will appear at the bottom of the live broadcast window during our live broadcast. These products are also the products we will introduce and explain during the live broadcast.
6. Set the live broadcast theme
After confirming the product, we need to set the theme of our live broadcast. The theme of the anchor can be set according to the product of the live broadcast, such as the 3C special session, or according to the promotional festival, such as the Christmas special session, or according to the promotional activities of the live broadcast product, such as DEAL special sessions, etc., we can set appropriate and attractive themes according to the specific situation, so as to attract more buyers to participate.
7. Set the live broadcast start time
The live broadcast time refers to the time when we start the Amazon live broadcast . After setting the live broadcast time, buyers can know when the live broadcast will start, fans will receive relevant live broadcast reminders, and our live broadcast will also appear on the homepage of amazon live live broadcast. In the live broadcast part, in order to give buyers a better experience, it is usually recommended to conduct live broadcasts at a fixed time every week, so that buyers can watch the live broadcast on time to obtain the discounts in the live broadcast.
8. Share live broadcast (share live broadcast to social media, etc.)
When the live broadcast time is set, our live broadcast has been created. In order to let more people see our live broadcast, we can share our live broadcast to social media or fan groups through the share button provided by Amazon, so that More viewers get involved.
9. Prepare live broadcast products, sort live products, set product promotion codes or promotional activities, and start live broadcast at the set live broadcast time .
After our live broadcast is shared, the next thing we have to do is to prepare the products to be displayed in the live broadcast. In order to give buyers a better shopping experience, Amazon requires the physical objects to be broadcast live. Live promotion settings or live promotion code settings need to be set in advance. If you want to use OBS for live broadcast, you need to set up in advance. When everything is ready, the live broadcast can officially start at the live broadcast time.
10. Live warm-up
In order to avoid the embarrassment caused by introducing products directly after the live broadcast starts, you can prepare a live introduction video of less than 60 seconds, and play it at the beginning of the live broadcast to warm up the scene . Live related products, promotions.
The above is the whole process of Amazon live broadcast through amazon live . If you want to understand the whole live broadcast process more completely, it is recommended that you practice Amazon live broadcast through amazon live .Welcome to communicate more
Wahool was established in 2014 with A-round financing. It is a global distribution platform focusing on cross-border celebrity live broadcasts, and builds new traffic channels to help Chinese brands go overseas. The team members are located in New York, Beijing and Shenzhen. It is an international team driven by technology. At present, it has provided marketing services for more than 2,000+ brands. At the same time, it has directly signed and cooperated with a large number of high-quality local American talents, becoming one of the fastest-growing platforms in this field. For the Amazon platform Wahool, it launched amazon live Amazon celebrity live broadcast and store brand generation Wahool broadcasting service , a cooperation model based on effect payment , helps Amazon sellers to open amazon live Amazon live broadcast overseas at a low cost , and is recognized by the majority of new and old customers. At the same time, this cooperation model also promotes Wahool to continuously improve products and services.