The promotion results have been released one after another, and Black Friday Cyber ​​Monday is over, but for cross-border sellers, the subsequent end-of-year promotions are seamlessly connected, and there is still a big node to sprint at the end of the year, adding the positive factors of this year’s World Cup, The busyness is not over yet.

US Market End of Year Sales –

Although the dark cloud of inflation hangs over the world, consumers' desire to buy is not as strong as in previous years, but at present, the US market has withstood the pressure and has become the best performing region . The online spending of this year's big promotion has set a new record. Home furnishing, fashion, toys, and beauty makeup became the best-selling categories on US sites during Black Friday and Cyber ​​Monday.

Among them, electronic products are the main contributors to online sales. On Black Friday, online sales of electronic products in the United States soared by 221% compared with the average level in October. In addition, toys and sports equipment are also very popular. The average daily sales of toys increased by 285% compared with the previous average daily sales, and the average daily sales of sports equipment increased by 218%.

European Market End of Year Sales –

The U.S. market is tepid, while the European market is somewhat cold. Research by Boston Consulting Group shows that European buyers generally plan to reduce consumption by more than 10% , among which British consumers have the largest decline, reaching 18%; French and German consumption plans to decrease by 15% %; Spanish consumers decreased by 13%.

Sellers on European sites don’t worry, because European consumers will usher in another shopping festival! Two promotional activities – Last Minute Deals and End of Year Sales will cover 8 major sites in Europe : UK Station, Germany Station, France Station, Italy Station, Spain Station, Netherlands Station, Sweden Station, and Poland Station. Open fire", leading sellers into a state of full sprint for Christmas promotion.

Chinese cross-border seller End of Year Sales –

Some Chinese sellers said that the overall sales situation of this year’s promotion is better than last year , and the transaction volume has achieved a good increase. However, due to concerns about the capital chain, the enthusiasm for stocking has declined.

In the face of a cooling economic environment and a decline in overall consumer demand in European and American markets, sellers are also facing pressure to get rid of inventory, and they are pinning their hopes on the coming New Year's Day/New Year.

Amazon Platform End of Year Sales –

During the promotion period, competing for traffic has always been the top priority of each platform. It is worth mentioning that this year, Amazon dropped the number one traffic spot.

According to Captify, Walmart was the most searched shopping site for Black Friday sales, while Amazon dropped to fourth place from last year's No. 1 spot behind Walmart, Target and Kohl's.

In addition, in addition to European and American local e-commerce platforms, some emerging e-commerce platforms such as Shopee, Lazada, SheIn, TikTokShop, TEMU, etc. are also seizing the e-commerce market.

An Amazon seller said that if he wants to participate in Amazon’s big promotion, he must submit the discount according to Amazon’s requirements, with a minimum of 20% off. From March 17th, Amazon's logistics costs will increase in 2023. For those merchants with tight capital chains and high inventory, Amazon’s price increase has disrupted sellers’ stocking and delivery plans for Black Friday and Cyber ​​Monday.

This kind of operation equivalent to "backstab", coupled with wave after wave of "title tide", has made more and more Chinese cross-border sellers no longer rely solely on Amazon as a "basket", but put their own "Egg" is widely distributed in a number of promising e-commerce platforms and self-built independent stations.