There will be some traffic support during the launch of Amazon's new products, so how do we use this traffic to get conversions? Review has a great impact on the conversion rate in the early stage. If there is no review for the new product , the pricing of the product is very important. Setting a suitable price will help the overall ranking of the new product.
For different categories and ways of playing, Xingtaohui teaches you to adopt different pricing strategies. There are three commonly used pricing strategies:
1. High price with low discount
New products should not be launched for the sake of sales. Therefore, this strategy can be adopted when launching new products. For example, if the average price of a product is $ 15.56 , then its price will fluctuate between $ 13.99 and $ 18.99 . Xingtaohui will directly put Set the price to $ 18.99 , and then give a large coupon to ensure the product is the average price;
2. Slightly lower than the average product price
This is the simplest pricing method, but it is recommended that you not set the price too low, just a little lower than the average price. After the price test, it was found that when the seller moved from one price range to another, the platform would re- identify the product, and the product's exposure and traffic might decrease. All preparation is wasted.
3. Off- site promotion pricing
This method is suitable for sellers with resources. The specific operation method is to set a relatively high price in the early stage. The high price here refers to about 20% higher than the average price , and then use the discount outside the resource station to promote a wave, etc. After the product conversion rate and review are up, it will return to the normal price.
If you don’t have strong resources for this kind of play, it is recommended that sellers don’t try it lightly. The “super low price play” of domestic e-commerce companies is not suitable for Amazon. The second play suggested by Xingtaohui is only slightly lower than the average product price. , This style of play is also the most suitable for sellers who have just entered the business. If they have no experience in the early stage, it is very good to play steadily.