I believe that Amazon sellers know that the quality of listings directly affects the conversion rate and orders of products. If sellers want to achieve explosive orders in the peak sales season, the quality of product listings is very important . It is still difficult to achieve good order conversion results after investing in ad auctions. The quality of the listing is closely related to many factors of the product, such as keyword burying, pictures, 5 -point description, long description, attribute filling, price, etc. So how do sellers judge whether the product listing quality is up to standard?
After the seller clicks "Preferred Advertising Products" through the background interface, the system will recommend all products that meet the best advertising conditions to us. If we just launched a new product, but after clicking on the optimized ad, we don’t see it, then it means that the listing does not meet the requirements and standards of Amazon’s algorithm and should still be optimized. And in the "Introduction" of the "Help" button, you can learn about the detailed criteria for the system to evaluate the quality of listings . In fact, in Amazon's A10 algorithm, images, hidden words for keywords, 5 descriptions, long descriptions, and attribute filling will all have an impact on the overall rating of product listings .
In addition, another method can be used to check whether the quality of the product listing is up to standard. Sellers can use the algorithm mechanism of the Amazon platform to search on the front page to detect the inclusion of product listings . You can use a certain keyword to check whether the listing is included in the system. The seller can search for "product Asin keyword" in the Amazon search engine. If the corresponding product can be searched on the main page by searching Asin+ space + keyword, then it is included by Amazon. Sellers can improve the conversion of orders through ranking and other forms.