China has ranked first in global hardware production and consumption for many years in a row, but if we want to truly tear off the manufacturing label of "world factory", we must work hard to align with international standards.
Focus on the rise of China's high-quality industrial belt, record the overseas journey of related companies in the industrial belt, witness the hand in hand between Amazon and Chinese sellers, and take you to appreciate the transformation of China's industrial belt from "overseas OEM" to "independent transformation", from "barbaric From "growth" to "deep cultivation and long-term development", the butterfly changes and takes off.
Today, let us first walk into Zhejiang Hardware Industry Belt, one of the industrial belts.
According to legend, in ancient times, Emperor Xuanyuan set up a village in Shicheng Mountain in the south of Yongkang City, casting copper tripods and weapons. Some craftsmen stayed here and lived here with their casting skills. This is the "root" of Yongkang hardware culture .
Swords were cast in the Spring and Autumn Period, crossbow machines were made in Han Dynasty, and bronze guns were cast in Tang Dynasty … Hardware skills have been passed down from generation to generation in Yongkang, forming an enduring "artisan culture" that has been integrated into the bones and blood of Yongkang people. "The blazing fire reflects the sweat, wandering through the streets and alleys" is the true portrayal of Yongkang hardware craftsmen.
With profound craftsmanship and a long history, this handcrafted culture, which has been passed down for thousands of years, has given birth to excellent prerequisites for the birth of Yongkang Hardware Industrial Belt.
At the end of the 1980s, there were 40,000 Yongkang craftsmen engaged in small hardware skills. However, although there are many "famous craftsmen", it is difficult to scale up. It was not until 1992 that Yongkang was withdrawn from the county city and began to build the China Science and Technology Hardware City. The focus of development shifted to industry, and the opportunity belonging to Yongkang Hardware really came.
In the past 30 years of development, "modern hardware" based on eight major industries, including electric tools, cup industry, door industry, electrical appliances and kitchen utensils, equipment manufacturing and new materials, has been introduced one after another. Yongkang's hardware industry has accumulated a solid foundation, and the advantages of the industrial belt have become increasingly prominent. Yongkang has also completed the transformation from the traditional hardware industry to the modern economic system.
From "carrying around the world" to "business all over the world", Yongkang's seagoing began with the OEM processing of export-oriented enterprises. In order to seek longer-term development, the transformation of branding to sea is imperative. Grasping the opportunity of transformation and going overseas with the model of "factory + cross-border e-commerce", at present, Yongkang Hardware has become the largest export base of hardware products in the country, and its products sell well in 194 countries and regions around the world. Relying on the outstanding advantages of the industrial belt, 11,300 Yongkang cross-border e-commerce companies are active all over the world. Yongkang is moving step by step from "China Hardware Capital" to "World Hardware Capital" 2 .
As a leading enterprise in the manufacture of cups and pots, Hals upholds the spirit of craftsmanship to polish products, and accelerates the cultivation of independent brands, exploring and expanding new markets.
After opening Amazon Enterprise Purchase, Hals's B-end business has grown significantly, and it directly sells products to end-enterprise purchasers. The longevity of the goods is more conducive to Hals' dual-track layout at the C-side and B-side at the same time.
Crown Tools, which is also located in the Yongkang Industrial Belt, is a company that has been deeply involved in the hardware tool industry for 25 years. It started as an OEM in the early days, and then began a brand transformation. When the offline hardware tool market in Europe and the United States is basically monopolized by foreign brands, Crown has created an online global brand through Amazon, opening up new opportunities for development. Crown has also fulfilled its promise of "being the Chinese people's own electric tool brand".
In the process of overseas development, through Amazon's data reports, Crown was able to accurately locate consumer groups, and optimize and adjust products according to consumer demand preferences at different sites and Amazon's user feedback. In order to meet the different needs of consumers for power tools in different usage scenarios, Crown has extended its diversified categories to provide users with better product services and consumption experience.
Now, Crown ranks among the best in China's tool industry, and its products sell well in more than 30 countries and regions in Europe, Asia, America, and Australia.
A high-quality industrial belt with concentrated resources, a complete supply chain, and a large number of enterprises has gradually become a fertile ground for Chinese manufacturing to go overseas! Craftsmanship starts from the east, and more and more industrial belts, with the craftsman spirit of excellence and innovation, bravely venture into overseas markets, and overcome obstacles in the global market with the momentum of thousands of sails.
Amazon Enterprise will continue to go deep into high-quality industrial belts, support high-potential cross-border enterprises at zero distance, empower the digital transformation of Chinese manufacturing factories , and help Chinese industries go overseas.
Amazon Enterprise Buying leads the new foreign trade DTB (Direct To Buyer), creating a new channel for direct procurement of global enterprises . The 9 major sites currently on the line have more than 5 million high-quality corporate and institutional buyers, covering medical and health care, government agencies, and educational institutions The four vertical fields of commercial users and commercial users can help sellers directly meet the huge global commercial demand. China's industrial belt has strong manufacturing and supply chain capabilities, which can meet B-side procurement needs. And large-scale sales feed back to the production side, which can also help companies increase production capacity and expand the scale of the industrial belt.
Online commercial procurement has become a trend, and cross-border commercial procurement for enterprise end users is growing strongly . Combined with scenario-based commercial procurement analysis, overseas commercial procurement demand research and industrial belt resource advantages, Amazon Enterprise Purchase has identified five strategic categories for Chinese sellers , including MRO industrial products, office supplies, school supplies, commercial furniture, and commercial IT , as well as commercial kitchens and scientific research. Four high-potential categories are testing and healthcare, hotel supplies and maintenance auto parts .
The industrial belt gives sellers the advantages of high-quality products at a reasonable price, and is a priority for B-end customers. Amazon Enterprise has a deep insight into the trading habits of buyers and sellers in B-end purchases, and has launched corporate discount pricing tools and bulk commercial purchase tools to help sellers set B-end exclusive prices and quantity discounts according to their preferences, and win bulk orders. It also allows buyers and sellers to directly complete customized procurement projects online, reducing costs and increasing efficiency.
Opening Amazon Enterprise Buying, one seller account can be used for both individual and corporate buyers, one inventory, one operation, and cross-border e-commerce B2B and B2C markets are covered. Amazon Enterprise also provides sellers with online consultation, operation suggestions, commercial product selection, brand building, traffic conversion and other aspects of guidance. Exclusive support + exclusive operating resources, increase B-end sales, expand business opportunities while enhancing brand influence, and help brands go overseas.
Seeing the overall situation in light of the trend, the new cross-border trend DTB is rising, we look forward to seeing more high-quality industrial belts join the sea-going army, take advantage of the momentum, write the story of going to sea that belongs to China, and shine on the world stage!
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