The quality of the main picture video in Amazon will directly affect the consumer experience. In the increasingly competitive international market, merchants must take good care of any link, including how Amazon’s cross-border video shooting has become a hot topic. payment.
1. The visually differentiated style of the main picture in cross-border video shooting is very attractive. Through the double impact of style and vision, it attracts consumers' attention and stands out among many pictures of similar products. A beautiful and creative main image is far better than a lot of copywriting and web content, because people can instantly see the overall product effect through the main image, and there is no need to add descriptions on the text.
2. It is very important to pay attention to the configuration of the proportion in the production of the main picture video of the hot style. The main picture shooting and material application of the same product will produce completely different effects due to the difference in the proportion. Research on cross-border video shooting on Amazon Among them, people found that the appropriate ratio can not only make people feel happy, but also prolong the time for consumers to stop.
3. Sixty seconds is a very reasonable length of time in the production of the main image video. If the time is too short, consumers may not be able to see the complete content. If the time is too long, the bounce rate of consumers will increase. Change the main image If the production time of the video is controlled within 60 seconds and the rhythm is maintained, the bounce rate will be reduced.
How Amazon’s cross-border video shooting becomes a popular model requires comprehensive research from multiple angles, and the cooperation of a professional production team to allow consumers to have a sense of substitution when watching, so as to become loyal customers of merchants on Amazon.