Wuhan Star Sets Sail – The Solution to Amazon's Cross-border E-commerce Problems to Solve the Slow-moving Inventory
For online retail sellers, it is a problem that sellers often encounter when doing cross-border e-commerce. It is normal for some products to fail to sell occasionally, but if most of the products listed by the seller fail to sell, it proves that there is a problem with the product selection of the seller. Therefore, Xingqihang recommends that sellers find out the reasons for the unsalable products before clearing the unsalable inventory, so as to avoid the situation of unsalable products next time.
Generally speaking, sellers in the FBA model will have excess inventory, and slow-moving inventory is almost always caused by sellers' deviation or poor management of the demand forecasting process. The seller has misjudged the market situation, or it may be caused by the seller's improper management of the product life cycle. If the seller continues to replenish the product during the product recession, it may cause the product to be unsalable. Even if a product fits the market, there is no guarantee that the product will be popular. If consumers don't have any real interest in the seller's product, the product will be slow to sell. Therefore, in general, it is a normal problem that products are not sold well, but sellers should always pay attention to managing their own inventory, and clearing inventory is the best way to solve the problem. Sellers can clear their inventory as follows:
Remove Inventory with Amazon Channels
Going through Amazon’s pilot program can help sellers remove inventory and avoid large storage fees for long-term storage. Before clearing the inventory, it is necessary to comprehensively compare the lowest storage fee and removal fee, and choose the method with the lowest cost. If you have decided to clear all the inventory, you must submit a removal application to the Amazon platform in time to avoid further deductions. Items can still be sold as normal until the inventory is completely cleared.
Reduce the price of slow-moving inventory
Lowering the price of slow-moving inventory is the most common and easiest way to clear it. Sellers can gradually lower prices on a daily basis, offer discount percentages, or establish a package deal discount. At the same time, sellers can use the seckill platform on the site to help clear their inventory.
A creative way to clear excess Amazon inventory is to create bundle giveaways that pair top sellers in your product line with slow-moving items. Bundling sales are in the form of "buy one get one free" or "add how much to buy", which bundles the inventory products that you want to clear with the hot-selling products. This can not only help clear inventory and reduce loss-making costs, but the keywords in the bundled product itself can also increase the ranking and exposure of the product, and increase the click-through rate and conversion rate of the product. But it is important to note that the bundled products must be relevant.