Wuhan Star Sets Sail – Halloween Approaches, Amazon Related Searches Soar

Halloween is about two months away. Due to the pre-heating promotion of major sellers, the popularity of Halloween has gradually increased. The rhythm of pre-sale in this way intensifies the tension of sellers. In addition to Amazon, many platforms have launched a new round of promotions in advance to increase sales and attract traffic. Judging from the record of opening promotions in advance in previous years, it does help it increase sales, and Amazon sellers have more advantages in many platforms.

Amazon, which only holds a member day once a year, also announced that it will open a member early day next month. It can be seen that the competition between platforms in the peak season this year has quietly started.

The peak season is getting closer, and the search volume of products and keywords related to Halloween and Christmas is gradually heating up. According to statistics, in the past week, the number of searches for "Halloween" on Google is close to 8 million. In this regard, some sellers believe that it may be that foreign consumers plan to shop in advance. Under the influence of current U.S. inflation, U.S. consumers choose the "buy now, pay later" payment method, and sellers can make arrangements in terms of payment methods.

Due to the problem of inflation, foreign consumers have experienced consumption downgrades, which has reduced the number of sellers' orders to a certain extent, and the impact of small sellers is more obvious. However, the downgrade of consumption has not resisted the enthusiasm of buyers for online shopping. Foreign consumers will still shop online during the peak season and plan to shop in advance as last year.

Judging from the search trends, currently the most popular keywords on Google Trends are Halloween decorations, Halloween costumes, Christmas decorations, children's Christmas costumes and other keywords. If you search on Amazon, you will find that the sales of related products such as "Halloween bat decoration, LED color changing lights, spider web decoration" are now as low as 1,000 and as high as 10,000, and most decoration products are only priced at A dozen dollars, and it's still on sale.

Some consumers reported that they have now begun to buy Halloween-related small items, and classic elements and creative gifts are better sold. Data shows that during October 2021, the average number of daily searches related to Halloween exceeded 120,000. This year, with the continued popularity of online shopping by buyers, many industry insiders expect this data to be broken.