According to reliable data, the number of online shoppers in France reached 42 million in the third quarter of this year, accounting for 80% of the total Internet user base. Compared with the same period last year, there was an increase of 900,000, and on average, more than 47.6 million people visited the shopping website every month. In addition, Amazon still sits firmly on the number one throne, with about 35 million monthly visitors.

From the overall situation, thanks to a series of promotional activities such as Black Friday, the visits of major e-commerce platforms have increased significantly. Now that the Christmas season is approaching, the upward trend is likely to continue. It is worth noting that sellers are affected by inflation, consumers pay more attention to the cost performance of products, and buyers can start from this aspect.

Now it seems that consumers still like low-priced products very much, which coincides with Amazon launching a large number of promotional activities in November, which is also an important reason why Amazon can maintain it. At the same time, consumer behavior is changing, and they are more sensitive to product prices, and consumers will learn about product-related information through social platforms before purchasing.

Despite the continuous rise of emerging platforms, Amazon's position cannot be shaken in the short term. The peak season is approaching, sellers only need to choose products with high explosive power and do promotional activities well, don't worry too much. Since the development of the Amazon platform, its size and strength cannot be underestimated, and Amazon is constantly launching new functions.

For novice sellers, choosing Amazon as a cross-border e-commerce is a very good choice, but the choice of site is more important. In addition, cross-border sellers need to pay attention to the fact that the operation mode of domestic e-commerce is completely different from that of cross-border e-commerce. Sellers should not use the thinking of domestic e-commerce to do cross-border e-commerce.