Since last year, Amazon has launched a brand drainage reward program, allowing brands to have the opportunity to obtain rewards and advertising delivery rates, and sellers can also use this to compete for traffic with competing products.

1. What kind of traffic is welcome on the Amazon platform

The traffic flowing into the Amazon platform is mainly divided into off-site search traffic, organic traffic and paid traffic. Among them, paid traffic is the most popular on the Amazon platform. The main reason is that paid traffic can bring more members to Amazon. Secondly, even if the traffic is not converted into actual sales data, Amazon can also re-understand consumers’ habits based on user habits. purchase behaviour.

2. What platform should sellers choose to attract traffic?

Xingqihang suggests that sellers can start with Google advertising, because Google is the preferred search engine for information, and Amazon is the preferred search engine for consumers to shop. Secondly, because Google Ads is easier to use and more suitable for novice sellers. Sellers can choose from three different types of campaigns on Google: Startup campaigns, reranking campaigns, and maintenance campaigns.

3. What is the ultimate goal of external traffic activities?

The goal of directing Google ads to Amazon product listings is a lot of direct conversions, but sending external label models and tags to the product listing page makes it easy for the Amazon platform to notice this, while rewarding the seller for the natural ranking of the product.

Now there is not much time left until Black Friday Cyber ​​Monday. In order to get more traffic during the peak season, sellers can not only find ways to get natural traffic, but also use online marketing and publish topics related to the event on social platforms. to get more traffic. The above is about how sellers can obtain natural traffic through Google during the peak season.