Consumers who have already made a purchase are a seller’s best marketer, with Amazon research showing that approximately 77% of consumers check a product’s reviews before making a purchase. At the same time, Amazon provides consumers with a powerful consumer feedback mechanism, and sellers can use consumer feedback to improve product listings and ratings.
In the process of operating Amazon, sellers must continue to optimize products and reviews. Amazon product reviews and ratings contribute to growth in the following ways:
Product search ranking will be higher
Online consumers have a relatively strong transaction tendency. Most consumers hope to find the products they want as soon as possible. Therefore, when consumers search for products, they will use product keywords to search for products, such as product name, model, brand etc. On the search page displayed by Amazon, the first few stores are more likely to get orders.
Amazon Product Reviews Provide Word of Mouth Marketing
Word of mouth has always been the main content of seller marketing, and consumers trust customers who have bought this product. The consumer reviews and ratings section provided by Amazon can let potential consumers understand the product experience, and product reviews and word of mouth can help sellers get more orders.
improve your product
Market research is very important for the products that consumers want to buy, and sellers can also use the feedback given by consumers to optimize their products. Because the seller cannot preset all the problems encountered in the use of the product one by one, the feedback from consumers can let the seller directly understand some problems of the product.
Obtain competitive product information
One of the ways to understand competing product information is consumer feedback. At the same time, this is also a trouble-saving and labor-saving method. Sellers only need to check the relevant information on the competing product page.