The long-term development trend of European e-commerce will not be affected by short-term factors. This is a basic judgment. Europe is characterized by a high level of economy, and per capita e-commerce consumption is twice that of China. It is predicted that by 2025, the overall revenue of European e-commerce will surpass that of the United States. Sellers can export products to more countries and regions such as Austria, Switzerland, and Ireland through the European Export Program, which enables Amazon to cover nearly 750 million European consumers .

Seller A: I have opened the European website, how to use the existing website to quickly develop new sales channels and increase order sales?

Amazon's global store opening: The European site has great potential. Join Amazon's European export plan to open up new opportunities for European sales. And, we also have great news!

✦Export plan easily helps Fulfillment by Amazon (FBA) sellers✦

Increase the sales of existing European stations by 10%*

At present, Amazon has 9 European sites open to Chinese sellers (UK, France, Germany, Italy , Spain, Netherlands, Sweden, Poland, Belgium), and the existing 9 major sites in Europe In addition to local sales, sellers can also open 6 of the European stations (English, French, German, Italian, Spanish, and Dutch) that already have export functions to sell products across the border to 30+ other Amazon sites that do not yet have European countries and regions!

After upgrading, you can expand your business to 30+ countries within Europe through the FBA Export program , such as Austria, Switzerland, Denmark, Hungary, Portugal, Ireland, Czech Republic, Greece, including :

*Based on the sales statistics of German sellers exporting to Austria through FBA in 2021

No need to register a new account, just use your existing European account to activate

As long as you have an account in any of the European stations (UK, France, Germany, Italy, Spain, and the Netherlands) , and the account status is normal, you can activate the export plan on the seller platform without submitting additional materials !

No additional VAT registration is required, saving time and effort

Joining the European export plan does not require sellers to register for a VAT tax number . Sellers only need to follow the same VAT requirements at the 6 European sites (UK, Germany, France, Italy, Spain, and the Netherlands) that are open to export. .

No need to carry listings, take overseas orders with the help of existing sites, and sell globally with one click

With the opening of the export plan, all listings of the seller on the existing site can be seen and placed by international buyers . The Listing you have worked so hard for each site does not need to be transported, and it does not need to be translated to reach the buyer directly, and it can directly open up new sales channels, and the sea is boundless.

No additional operations are required, new sales channels are added to help orders soar

The export plan does not open a new site , but uses the configuration of the existing site (including listing, inventory, advertisement, promotion, return and exchange settings, etc.) to expand new international sales channels. Every operation of the seller in the existing site will not only serve local buyers, but also be seen by more international buyers in new markets through the export plan.

Both Fulfillment by Amazon ( FBA) sellers and Self-fulfillment (MFN) sellers can participate

If you are a Fulfillment by Amazon ( FBA) seller

Fulfillment by Amazon ( FBA) sellers enjoy exclusive benefits. Amazon Logistics will be responsible for delivering your order to the destination and handling export matters including customer service and returns, thereby simplifying the process of selling your goods overseas and greatly reducing your costs. workload. One-click opening of Fulfillment by Amazon ( FBA) export, the default is to sell to the world, there is no need to specifically check the destination country, and only the local delivery fee will be charged according to your order receiving site.

If you want to confirm whether this function has been enabled correctly, you can refer to the following operations:

[Seller Central] – [Settings] – [Fulfillment by Amazon] – [Shipping Plan and Export Settings] – [Edit]

[Export Settings] – [Shipping Plan] – [Global] – "I agree to the FBA Export Terms and Conditions", and click [Update] to complete the settings

*For destinations where you cannot use the FBA Export Program, you can click [Edit] in [Export Settings] – [Shipping Restrictions] and check the corresponding country/region, your goods will not be sent to the checked country/region Region, please choose carefully.

If you are a self-fulfilling ( MFN) seller

It is recommended that you add a distribution template for your favorite export destination country based on comprehensive factors such as market size, Internet penetration rate, e-commerce consumption maturity, and logistics and transportation convenience.

In order to achieve full sales coverage, it is strongly recommended that you add logistics information for popular export countries on the European 6-country site .

The operation steps of self-fulfillment ( MFN) sellers are simple 3 steps:

[Seller Central] – [Settings] – [Shipping Settings] – click [Create New Shipping Template]

Under [International Shipping], select the shipping time and shipping cost for standard shipping and expedited shipping, create a new shipping template for the countries you want to participate in the export program, click [Save]

To assign SKUs to newly created shipping templates , please refer to the Seller Central link to do so "Assigning SKUs to Shipping Templates"

Do you have any questions about the European export plan? Practical quiz, coming soon!

Q1 As long as I open a European site, can I cover 30+ countries? ?

If you already have a European Amazon joint account , it means that you have opened a mall in 9 European countries, and you can sell your products to 30+ countries in Europe through the European export plan without opening a new account, and easily reach a new market of billions , Sales cover the European territory!

*If you have not registered a European Amazon joint account, you can go to the end of this article and scan the QR code to sign up for Amazon Europe.

After the Q2FBA seller opens the export plan, how is the freight calculated?

With Amazon FBA Export enabled, Amazon will be responsible for delivering your order to its destination and handling export matters including customer service and returns, only charging local delivery fees based on your order receiving site .

case:

A German seller found after starting the FBA export plan that both orders from Austria and local German orders were shipped from German inventory, and Amazon charged the local FBA delivery fee in Germany .

Q3 There are so many export destination countries in Europe, can you share the situation of some popular countries for my reference?

【Europe Station Export Plan】How caring is it? Hear what the sellers have to say!

David : With the mood of giving it a try , I launched the export plan. Unexpectedly, within half a year, orders from Austria contributed 11%* of the sales of the German site !

Ann : For cross-border export to so many new countries, our biggest concern at first was the shipping cost of FBA orders, but after personal testing, I found that the fee charged by Amazon is the local delivery fee of our order receiving site, and there is no additional fee. And order delivery and invoicing are all done by Amazon.

Jerry : Thank you Export Program for bringing new traffic to my promotions . I launched the new project of export plan before the big promotion of Black Friday this year. As a result, the UK station really received orders from Ireland. I feel that the deal I made in the UK station is more worthwhile!

Jessica : I am very happy to join the European export plan. I don’t need to move the listing, and I don’t have to register for VAT, which helps us expand Europe and reduce costs .

*Note: The sales data will vary according to the status of the seller

Seeing this, is it itching to join the European export plan? Don't worry, there is another big bonus Amazon has prepared for sellers! ! !