On December 26-27, Amazon will host the 2022 Cross-Border Summit. As a partner of Amazon's seller loan program, Dowsure Dowsure (hereinafter referred to as "Dowsure") was invited to participate in a special speech at the seller's session, focusing on the financing pain points of cross-border sellers and cross-border industries, aiming at the uncertain environment , to better help sellers capture potential opportunities and achieve long-term growth.
Amazon's global store opening in China's 2023 strategy debut
Amazon Global CEO Doug Herrington (Doug Herrington) attended the conference for the first time and delivered a speech, and the conference released for the first time Amazon's new strategy for opening stores in China in 2023.
Dai Songfei, Amazon's global vice president and executive president of Amazon's global store Asia Pacific region, pointed out that in 2023, it will focus on "widening supply chain solutions, deepening the whole process of new product selection solutions, making light brand globalization overseas routes, and strengthening localized services. " and other four aspects to help Chinese sellers achieve long-term development.
0 to do "wide" supply chain solutions:
In terms of logistics, further optimize Amazon Global Logistics (AGL) and expand the cross-border carrier partner program (SEND); in terms of warehousing management, continue to expand innovations in services such as Amazon Warehousing Distribution Network (AWD) to help sellers through Promotions, inventory transfer to third parties, etc., conveniently manage inventory, and provide a flexible supply chain solution that integrates transportation, warehousing, and intelligent replenishment functions.
02 The whole process solution for "deep" new product selection:
In the stage before the launch of new products, continue to upgrade big data tools such as business opportunity detectors and product selection compass for sellers; when it goes online, upgrade welfare policies such as Amazon logistics new product warehousing discount plan for sellers; after launch, provide diversified brand analysis and build tools to help sellers increase product exposure and repurchase rates, and will collaborate with global teams to explore and optimize the display of new product search results and improve the efficiency of customer review acquisition.
03 The globalization path of "light" brand:
In terms of brand building, continue to optimize the innovation of key tools such as brand analysis tools, management experiments, and buyer interaction; in terms of global layout, continue to explore the growth potential of various sites around the world, launch incentive plans and preferential policies for each site, and continue to optimize The global operation and management tool simplifies registration, verification, listing and other operations, and improves the seller's global operation efficiency.
04 Do "thick" localization services:
In 2023, Amazon Global Store China will focus on three key points. First, officially launch the Amazon Global Store Asia-Pacific Seller Training Center to meet the differentiated training needs of sellers in different development stages and regions; secondly, continue to deepen and improve training in different cities across the country. Third, continue to go deep into China's major industrial belts, dig out high-quality factories and brands, help local enterprises transform into cross-border e-commerce, and seize the wave of going overseas.
Cindy Tai, Amazon's global vice president, said that "the development of cross-border e-commerce is changing with each passing day. Although there are short-term challenges, the actual needs of overseas consumers are continuously injecting new business opportunities into the industry. Concerns about product strength, cognition, The control of core capabilities such as brand power and channel power will bring lasting power to the long-term development of sellers. We support Chinese sellers to try new selections and categories; recognize and try new business models such as Direct To Buyer (DTB); Firmly take the road of building an international brand; continue to expand new site channels, work together to create a long-term win.”
Realize store value and help brands go overseas
"In the existing cross-border e-commerce financing solutions, there are many pain points at both ends of the supply and demand that need to be solved urgently. Dowsure Dousha Bao empowers cooperative financial institutions, fully releases the seller's store digital assets, and provides a one-stop funding solution for cross-border sellers."
(Huang Ke, co-founder of Dowsure, delivered an independent speech)
Huang Ke, the co-founder of Dowsure, was invited to attend and shared the theme from the perspective of cross-border financing issues that sellers care about.
Huang Ke pointed out that "the biggest pain point we solve is to introduce cheap and large amounts of funds from banks to the cross-border e-commerce industry. Cross-border trade takes up a huge amount of funds. From stock preparation, logistics, customs declaration, platform sales, and settlement, at least 3-month cycle. On the one hand, it is difficult for sellers to obtain financing and the amount of financing is expensive, and various service providers, such as logistics and suppliers, are under huge financial pressure during the debt period. On the other hand, because banks do not have data, risk control, and capital management and control capabilities , A large amount of cheap funds dare not enter this industry. Doushabao solves this pain point. We integrate the institutions on the entire cross-border transaction link, link them through API, and use advanced models and algorithms to empower Domestic and foreign banks and financial institutions have finally realized the low-cost capital drainage irrigation of banks. Provide one-stop capital solutions for Chinese sellers.”
Digital finance will become the must-choice for cross-border e-commerce. Huang Ke said, "In the field of cross-border e-commerce, all assets are circulated on the Internet in digital form, such as the inventory of overseas warehouses, unsettled funds on the platform, and sales returns of commodities, all of which flow on the Internet in digital form. .Once they form a closed loop, they form a cashable digital asset that can be valued. What Dowsure does is to release the value of the seller's store digital assets. And these digital assets, according to traditional finance, are cannot be valued."
Therefore, as a partner of Amazon's seller loan program, Dowsure has resources and capabilities such as digital capabilities, cross-border e-commerce and other new foreign trade service experience, global market operation network and compliance system layout, and can provide one-stop funds for Chinese sellers solution. Some sellers with capital needs can take advantage of the Amazon Seller Loan Program. Eligible sellers will have the opportunity to use loan products launched by domestic financial institutions to effectively alleviate cash flow problems, develop business, operate and stock up, and expand their business territory.
[Amazon Seller Loan Program Product Advantages]
【How to Participate in the Amazon Seller Loan Program】
How can I participate in the Amazon Seller Loan Program? The program invites only sellers who meet the lender's or loan referrer's loan referral criteria.
You can click [Growth] – [Borrowing] after logging in to the seller platform account, or log in to the URL:
wxxojlccj?gg?un?=xurgqrir_h=qnhicg?=az=fcowchmm?uj to see if you have received a loan referral from a lender or loan recommender.
[What if there is no shortage of funds now? The peak season is still a good time to grant credit]
Under the condition of good operation, the line of credit must be sufficient, but the market is changeable. If one day encounters a shortage of funds, there may be pressure on business operations, or the company’s development encounters obstacles, then staged operations The data is not so beautiful, and the cost and difficulty of obtaining funds will be much higher than now. The seller needs to complete the credit extension by binding the store in advance, and first obtain a sufficient amount of funds to prepare for the peak season.